By REVAS Founder & CEO, Marshall Hatfield
Most Recently Updated: July 11, 2018
Real Estate Investor Lead Generation
When it comes to real estate investor lead generation, whether you’re a full-time or part-time investor, at the heart of your success or failure is always going to be:
Generating a steady flow of real estate investor leads…
- Motivated Seller Leads, and
- Cash Buyer Leads.
For a stable, growing real estate investment business, you need to generate these motivated seller leads and real estate investor / cash buyer leads, consistently, all the time.
Unfortunately, real estate investor lead generation can be a full-time job in itself…
… And that’s before you ever get a chance to:
- nurture leads,
- view properties,
- conduct due diligence,
- make offers, and
- manage your investments.
That’s why we’ve gathered together 23 of the smartest real estate investor lead generation ideas from the industry’s top experts to answer this one simple question:
“What are the best ways to generate real estate investor leads?”
Some of the advice we received might not be what you expect, but you’ll definitely learn a ton of actionable ways to generate Real Estate Cash Buyer and Motivated Seller Leads in our article here today.
23 Real Estate Investor Lead Generation Ideas from the Experts
Table of Contents
- Partner With the Right Local Agents for a Steady Flow of Motivated Seller Leads [via Memphis Invest]
- Beat Your Competition at the ‘We Buy Houses Bandit Sign’ Game [via Dan Schwartz]
- Target Probate Lists to Generate Motivated Seller Leads [via The Marketing Commando]
- Use Yellow Letter Mailers & ‘We Buy Houses’ Postcards for Direct Mail Lead Generation [via PostCardMania]
- Create a Keyword-Optimized Real Estate Investor Website to Generate Organic SEO Leads [via Brian Dean]
- Boost Your SEO Traffic & Conversions With Effortless, High Quality Link Building [via IdealREI]
- Use Delinquent Tax Lists to Generate Hot, Off-Market, Motivated Seller Leads [via RETipster]
- Generate MOTIVATED SELLER Leads Using Craigslist Like a Boss [via Tracy Caywood]
- Also Generate Real Estate Investor CASH BUYER Leads On Craigslist [via InvestorCarrot]
- Make Video Your #1 Power Tactic for 2018 … Before It’s Too Late [via Fronetics Real Estate]
- Get Started With These 9 Quick Real Estate Investor Lead Generation Video Topics [via Honey Bar Media]
- Ensure Your Website is Optimized for Mobile to Capture More Leads [via inMotion]
- Blog Your Way to Leads [via Cody Sperber]
- Boost Conversion Rates By Using Positive Testimonials [via Danny Johnson]
- Get More Leads Online With Easy-to-Find Contact Info [via Danny Johnson]
- Create an Ebook or Tip Guide to Capture More Leads [via Wishpond]
- Research & Attend Auctions for More Off-Market Property Leads [via Karen’s Perspective]
- Brand Yourself: Wear Branded Clothing to Capture More In-Person Leads
- Use A/B Split Testing to Find Out Which Content Pulls More Leads [via SoarSEM]
- Segment Your Direct Mail Lists to Match Your Target Audience’s Desires [via ML Jordan]
Partner With the Right Local Agents for a Steady Flow of Motivated Seller Leads [via Memphis Invest]
Real Estate Agents can be a valuable asset to Real Estate Investors, especially when it comes to generating Motivated Seller Leads.
Not all real estate Agents understand the needs of an Investor, so you want to partner with local Agents that understand the fundamentals of your business.
Top 5 Traits to Look For When Partnering with Real Estate Agents
These are the 5 Traits to Look For When Partnering With Real Estate Agents, as described by real estate expert & investor, Chris Clothier (a partner at Memphis Invest, 6x Inc 5000 honoree).
You should aim to partner only with:
- Real Estate Agents who have a proven track record with Real Estate Investors.
- Real Estate Agents that can handle with multiple deals at the same time.
- Real Estate Agents that are knowledgeable and experienced in multiple markets in your target areas.
- Real Estate Agents with exceptional character, integrity, and honesty. You don’t want a real estate agent that will take shortcuts which could cost you in the end.
- (When possible) Turnkey property sellers are always on the lookout for real estate investor partners. If your Agent has turnkey inventory or knows other investors who do, they can be a great help to growing your portfolio.
In addition to compatibility on the above 5 Traits, it will be crucial to help your partner-Agents understand exactly what type of “Motivated Seller Signals” indicate your ideal target properties.
This will help them avoid sending un-targeted junk your way, saving both of you time & wasted effort.
Finally, it will be important to maintain regular follow up & nurturing communications with your partner-Agents: make sure to make their job as easy as possible, pay them accordingly, and you’ll be building a referral relationship to last a lifetime.
Learn how you can use Virtual Assistants to help build referral partnerships with your target local Agents! Request more info here.
Beat Your Competition at the ‘We Buy Houses Bandit Sign’ Game [via Dan Schwartz]
He’s not just randomly blanketing the town with litter, but rather has a very sophisticated and targeted approach to posting these signs.
Check out his idea.
Step 1: Buy 100-200 of 18×24 blank signs with equal amount of H-Stakes and a Sharpie Pen
Step 2: Write “Sell Your House As-Is. Cash. [Your Tracking Number]” and “Buying Houses Now. Cash. Fast. [Your Tracking Number]” on these signs. Put the H-Stakes into the flutes, and put them in your car.
Step 3: Every Friday at 2PM, go around and put these signs up at busy intersections in your target areas. Make sure to put them up around Walmarts…it works. You can use the app SimpleCrew to track where these signs are.
Step 4: Take them down on Monday morning so you can re-use them and not violate your city ordinances! You paid good money for these little assets, so you might as well keep them in play.
Not only does Dan not recommend wasting your signs nailed up to telephone polls (potentially leaving you vulnerable to fines & prosecution for littering in some municipalities)…
He also takes a systematized approach as to when and where you should be getting your signs posted. He even recommends a helpful technology, SimpleCrew, to go above & beyond your competitors in really tracking your We Buy Houses Bandit Sign Lead Generation campaign.
Looking for help implementing this type of campaign?
Get started with a free Opportunity Analysis Consultation call.
We’ll go over the logistics & pricing of what it will take.
Target Probate Lists to Generate Motivated Seller Leads [via The Marketing Commando]
Probates and other types of inherited properties are an excellent source for motivated seller leads.
The simple answer?
Inheriting a property can be one of the most inconvenient forms of real estate ownership…
Probate Sellers are Motivated Sellers!
Before you start digging into Probate Leads, you need to understand a few things.
First of all, these are people & families who are going through the loss of a loved one. If you are not sensitive to their situation, you will be ignored!
Luckily, this also means that many of these Probate Sellers are very eager to meet a trustworthy, reasonable person who can help them quickly & conveniently sell their property (in as-is condition).
If you’re a savvy investor, that person will be you.
Before you jump head-first into contacting Probate property owners, it’s worth investing some time to understand the rough legal outline of the Probate process, and some of the key terminology.
Understanding The Probate Terminology & Process
Probate: The first step in the legal process of administering the estate of a deceased person, resolving all claims and distributing the deceased person’s property under a will.
Intestate: If someone dies without leaving a will, then they are ‘intestate.’
Administrator: A person who is appointed by the courts to deal with the estate of someone who died intestate.
Executor: A person, or entity, that was appointed in a will, to take care of the estate of the deceased.
Will: A document in which a person specifies the method to be applied in the management and distribution of his estate after his death. Even if someone had a Will, many of their assets will still be held in Probate.
Trusts: A trust is created by the owner (the “settlor”, “trustor” or “grantor”) to transfer property to be managed by a “trustee” for benefit of the trust’s “beneficiaries.” Depending on how it is set up, real estate held in a Trust will most likely avoid Probate.
When a person passes away, whether they are Intestate or they have a Will, in most states a Probate file will be opened to give creditors and family members a chance to contest the Will (if there is one), and for any other assets owned by the decedent to be distributed equitably.
It will be important for you, as an Investor, to understand whether the property is going through Probate, or whether it is being directly transferred to beneficiaries / in a trust. This will significantly affect your timeline as to when the property will be available for purchase.
If the property is going through Probate, especially if the decedent passed away Intestate, chances are you’re looking at a 6 – 12+ months process before the beneficiaries will even be able to sell!
The Good News About Investing In Probate Properties … Even If You Have A Long Turnaround Time
Regardless of how long you’ll have to wait before the Probate Property is ready for sale, the good news is:
Probate properties are great investments because the owners are motivated sellers!
If you’ve ever inherited a property that needed work, or was in an inconvenient location, or otherwise was not a value to your immediate lifestyle, you know how it feels… You want to sell fast & easy, even if it means not getting as much money!
Now, the last important detail for you to start adding Probate Leads into your own Real Estate Investing funnel…
What Are the Best Ways to Find Probate Property Leads?
No matter where you’re located, Probates are a matter of public record.
That is one of the main functions of the entire Probate process:
To publicly announce the passing of the decedent, and to provide beneficiaries & creditors notice of the Will, and any assets owned by the person at the time of their passing.
Therefore, regardless of where you live, or where you’re investing, there is definitely some way to access the local Probate records!
Here are some of the most common places to look for your own Probate real estate investment leads:
- Your local county auditor / assesor / or family courts website. In a best case scenario, you’ll be able to find all your probate leads online for free!
- Your local newspaper(s), especially those accessible online. While newspapers don’t always have a section for Probate announcements, they do always have Obituaries. In a worst case scenario, you can check if the people mentioned in Obits had any property in their name at the time of passing via your county records site(s).
- Subscription services such as USProbateLeads. While expensive, the data is good quality & convenient. Remember: these lists are most likely being sold to other investors competing in your same market.
- Build a working relationship with local probate attorneys. Chances are, at least one local Family Law or Estate Planning Attorney in your target market(s) will already have access to this data. Work out a deal with them to share the data in exchange for sharing the costs or other marketing burdens, and you’ll get access straight from the experts.
- Get the data from the courthouse directly. In a worst case scenario, some counties only have the full list of Probate data available by visiting the court house in-person. If you don’t have the time to visit yourself, consider hiring a local Administrative Assistant to handle the task on your behalf (we’ve had to do this ourselves in Marion County, Indiana when investing in Indianapolis properties).
Once you’ve built your list (and Skip Traced the Names + Addresses, if you didn’t already have their Phone Numbers)…
… It’s time to actually contact the Probate Property Owners / Executors.
How to Generate Motivated Seller Leads From Your Probate List(s)
When it’s time to finally get in touch with your Probate List, you only have a few realistic options:
- Direct Mail, and
The best solution is a combination of both!
However, if you have to select just one or the other, the choice will come down to your priorities:
Direct Mail to generate your Motivated Seller Leads from the Probate List will be mostly automated, generates a flurry of inbound calls & leads when the letters first land, and requires no extra staff.
Telemarketing to your Probate List requires trained cold callers to dial day-by-day, which has the advantage of generating a more steady flow of leads than the peaks & valleys of Direct Mail delivery cycles.
Depending on the Probate List, the Cost Per Lead between Direct Mail and Telemarketing hovers remarkably close together, often with Telemarketing coming in at just slightly cheaper on a Per Lead basis.
We’re experts at Probate Lead Generation to find Motivated Sellers.
Learn More by Scheduling an OAC.
Use Yellow Letter Mailers & ‘We Buy Houses’ Postcards for Direct Mail Lead Generation [via PostCardMania]
When it comes to Real Estate Investment Lead Generation, in many ways, direct mail is still king.
That’s because if you have a targeted list, and you need to reach out to them directly, you basically only have 2 scalable options:
- Direct Mail, and
Yes, there are add-on options like SMS Text Marketing, Email Marketing, and Voicemail Broadcasts… but at the heart of your Real Estate Direct Marketing campaigns will always be the Mail and the Phone.
That’s because everybody receives mail!
Perhaps unfortunately for us as consumers, there’s no “Do Not Call” list for your mailbox, as any homeowner is well aware by the amount of junk mail we all receive. That means everyone can potentially be reached via their mailing address.
Now, the key for your Real Estate Investor Direct Mail campaign is simple:
Sending Real Estate Direct Mail That Stands Out From the Clutter
One of the most distinctive, high-open-rate, effective types of direct mail that we’ve seen many investors around the country succeeding with is:
Real Estate Investor Yellow Letter Mailers
Yellow letters are powerful because they appear genuinely to come from an individual writing it. It’s not just some manufactured junk mail printed off en masse and mailed to millions.
It really feels like “Somebody took the time to write this letter for me, personally.”
Luckily, handwriting fonts & printing technology have come a long way, especially in the last 15 – 20 years, so that unless someone is very media savvy, most will be barely able to tell whether you really wrote the letter by hand, or whether it was just a nice print job.
Here is a real estate investor yellow letter template to give you some ideas.
According to PostCardMania.com:
- 70% of U.S. consumers say snail mail is more personal than the internet (Data & Marketing Association)
- 42% of recipients read or scan direct mail pieces (DMA)
- 54% of consumers say direct mail is their preferred form of marketing (MarketingSherpa)
- 60% of direct mail recipients were influenced to visit a promoted website (USPS)
Depending on your investment strategy & location, you should be sending at least 500 – 1,000 of these yellow letters every single month.
Keep in mind as well, that it’s critically important to send more than one piece of mail to the same person!!!
Don’t just think one-and-done will work. People need to see your name, brand, and Call To Action anywhere from 5 – 7+ times (minimum) before they are likely to remember your info or take action.
That’s why it’s important to create a multi-step Direct Mail Campaign, and ideally to include other types of direct mail pieces, like:
Real Estate Investor Postcard Marketing
Want to know the biggest potential downside to Yellow Letters?
While using a live stamp, a local return address, and a handwriting font on the outside of the envelope can all help boost your open rates, there’s no way around it:
A percentage of people will not open your envelope at all, and therefore will never see your Yellow Letter in the first place.
A great solution to this, to mix in with your multi-step Direct Mail Campaign, is to also use Real Estate Postcard Mailers with strong messages & simple Calls To Action (CTAs).
Real Estate Postcard Direct Mail Examples
By creating & sending a multi-step sequential Direct Mail campaign that includes both Yellow Letters and Postcards, you have built one of the strongest Real Estate Investor Lead Generation engines available.
While Direct Mail is not cheap, it is dependable, scalable, and universal — definitely worth including in your Lead Generation mix.
Create a Keyword-Optimized Real Estate Investor Website to Generate Organic SEO Leads [via Brian Dean]
Brian Deal of Backlinko is one of the foremost experts on SEO…
Not just in Real Estate, in any industry. Period.
And he’s compiled the definitive SEO Checklist that you can follow to make sure your Real Estate Investor Website is generating a steady flow of organic SEO traffic & leads.
To help you hit the ground running & get started as fast as possible, we’ve boiled his 4,000+ word SEO Checklist article down to a few key points, crucial for your Real Estate Investor Lead Generation Website.
And this is not just idle chatter:
At REVAS we’re big Brian Dean fans & students, and have put all these action items into practice on our own websites we use to provide our unique InvestorRabbit™ Done-For-Your Real Estate Investor Lead Generation service.
First & foremost, you can think of the Checklist in 5 main sections:
- Keyword Research.
- On-Page SEO.
- Technical SEO.
- High-Quality Content.
- Link Building.
To give you a quick mental checklist and see how your website stacks up, here are a few of the most important points:
- Make sure you’re tracking traffic with tools like Google Analytics & Search Console (at the bare minimum)!
- Invest in high-quality Keyword Research and build a definitive list of your target Keywords. This will power every other SEO action item, so it’s crucial to get right.
- Make sure you’re creating Geo-Targeted Pages for your local neighborhoods & target markets. Keyword + Location Name is a proven page creation strategy in the real estate industry.
- Find out how Google crawls your site via the Search Console, and make sure you’re not returning errors or too many 404s. Fix missing pages & crawl errors ASAP.
- Make sure your site is mobile friendly (we go into more detail on this below). Google is going mobile-first, and if you don’t address the mobile version of your site, you will lose rank fast!
- Make your site as fast as possible! There are many optimization tricks, but there’s no substitute for dedicated, fast hosting.
- Build Content for big names in your niche would to share. Write content not just for the Home Seller or Home Buyer … but also for the local news & other real estate media.
- Write long-form Content. Google prefers to rank pages 1,500 – 2,000+ words in length.
- Actually promote your Content once you publish it!!! Don’t just Post & Pray… invest into high quality Content, then share it, promote it, and drive traffic to it. It’s not free, but it’s a critical investment to make.
While this is an incredibly abridged SEO Checklist overview, considering how many of the above items you’re already hitting will give you an idea of how much work you still have to do.
Boost Your SEO Traffic & Conversions With Effortless, High Quality Link Building [via IdealREI]
07/08/18 Update: See below, Eric Bowlin responds to this very article!
Once you’ve built your Real Estate Investor Lead Generation Website…
… you need to actually drive traffic to it & generate leads!
In the Brian Dean formula listed above, you can see step 5 out of 5 is Link Building.
This is the core of what’s called your “Off-Page SEO” which involves Google’s interpretation of how important your site is (in the grander scheme of your niche, and among the internet at large).
Google decides on your site’s importance … by the importance of the sites that are linking to you:
- How authoritative are they?
- How relevant are they to your topic?
- How many authoritative sites are linking to them?
To put it simply:
Your Off-Page SEO — the sites that are linking to you — are the #1 factor that will determine your Organic Search Engine Ranked Placements (SERPs).
In other words:
No matter how good your On-Page SEO & Keyword Optimization…
… you will get worse traffic & fewer leads by neglecting proper Off-Page SEO.
If nobody is linking to your site or sharing your content, Google will assume you’re not that relevant, burying your site down on page 5 of search results.
How to Get Other High-Authority Sites to Share & Link to Your Content
At REVAS, we’re not the only ones studying SEO genius Brian Dean…
… Eric from IdealREI has a great article on Building a Real Estate Website That Converts, where he also cites Brian Dean, and focuses in on one particular detail we rarely see mentioned:
High Quality Content Is OF COURSE the First Step…
…but Actually Promoting That Content Is Key!
Sure, it seems obvious that high-quality content should naturally rank above low-quality content.
When someone does a search, they’re looking for an answer. A solution.
The search result that provides what someone’s looking for will naturally rank higher (over time) in the Organic Search Results.
However, just because you create great content…
… Doesn’t mean anybody will be able to find it, much less link to it!
Getting in Front of Other Creators: a Simple Comment Is All It Takes
While they might not generate a direct backlink, simply due to usually having a “nofollow” tag by default…
Blog comments are an excellent way to get in front of Content Creators from whom you want links!
Indeed, the humble blog comment is often overlooked, or considered only in an impersonal, spammy way… but often the Author also reads & replies to the Comments.
Case-in-point from Eric @ IdealREI:
I continued to create good content and some links did start to show up randomly, but it was very few and far between.
So, I started doing something else, I started commenting on other blogs. After a few weeks of leaving comments, I’d reach out to the site owners and just say hi. Sometimes, these emails led to conversations and the foundation of some working relationships.
Then, people started to read my stuff and started to link to it!
As I built more relationships, I was able to start promoting my content. As I promoted more content, I got more links and my content began to shoot up in the search engine results!
It’s amazing that something as simple as a comment on relevant blog post, can turn into better organic search traffic, new business relationships, and most of all: LEADS!!!
07/08/18 Update: Eric Bowlin followed his own advice & commented on this very blog post! A real-world version of the concept in action.
An excellent real estate investor lead generation strategy, when paired with a website that converts, involves this exact type of “networking” with other Content Creators.
And it really is as easy as starting out by leaving blog comments and reaching out to the site owners with just a “hi” or “hello.”
Show interest, build relationships, and you will get more links, and ultimately:
High quality content is key.
Promoting that content is the missing ingredient for many real estate investors.
Use Delinquent Tax Lists to Generate Hot, Off-Market, Motivated Seller Leads [via RETipster]
Seth Williams is a successful Real Estate Investor and content creator over at RETipster, and it seems like he’s written the most authoritative article on how to find motivated sellers from your county’s Delinquent Tax List.
“Unlike any other list – the delinquent tax list is highly concentrated with motivated sellers. You can send these people some insanely low offers and you’ll find that a good portion of them will actually sell their properties for 5% – 25% of market value… it may sound crazy – but they do it because they have no other choice!”
Delinquent Tax Lists are definitely one of your greatest sources for Motivated Seller Leads.
Above, we discussed using Probate Lists to find Motivated Seller Leads. Generating leads using the Delinquent Tax List is very similar:
- First and foremost, you’re going to need to get the LIST! Luckily, the Owner Names & Addresses are 100% Public Record.
- If you’re not sure where to start, book an Opportunity Analysis Consultation with us for some help.
- If you want to add Telemarketing into your mix, you’ll need to Skip Trace that List. Names & Addresses are 100% Public Record… Phone Numbers are not (but you’re going to need them if you want to call these Owners).
- REVAS can Skip Trace your lists with some of the highest quality data at some of the best rates in the industry.
- Finally, you’re going to need to do some Direct Marketing to reach these people. Your best bets are going to be:
- Direct Mail,
- Postcard Marketing, and
- There are some fancier options, but a combination of the above 3 is still highly effective in literally every market we’ve seen them tested — based on REVAS first-hand experience with these exact types of campaigns all around the world.
While actually getting the Delinquent Tax List in the first place can be quite tricky…
… You only have to figure out how to get the List once.
Then, it’s just a matter of systematizing the process of getting the updated List every month or quarter, and funneling the records to your Direct Marketing campaign(s).
This approach will almost always be profitable, because these are targeted Motivated Sellers, and this relatively obscure tactic will leave you in your own ballpark.
Interested in generated Motivated Seller Leads via your local Delinquent Tax Lists? Book a no-cost Opportunity Analysis Consultation to learn how we can help.
Generate MOTIVATED SELLER Leads Using Craigslist Like a Boss [via Tracy Caywood]
While Craigslist is not necessarily the breeding grounds for real estate’s brightest minds (you won’t find high net worth real estate moguls browsing there)…
… Craigslist is a high-traffic website where you can post your real estate ads for “free.”
We’ll be looking at both generating motivated seller leads and cash buyer leads using the site, with some Real Estate Investor Craigslist Ad Templates included for your fast-start turnaround.
First, let’s look at generating motivated seller leads with some great advice via Property MOB Founder, Tracy Caywood. Tracy has a sure-fire way to find Motivated Sellers for “FREE” (minus the time & effort of posting) using Craigslist ads.
How To Post Your Craigslist Ads (Without Getting Flagged, Ghosted, or Blacklisted)
In the past, we at REVAS have gained access to data from large-scale experiments of nationwide Craigslist posting (upwards of 1,500 ads per day).
Suffice it to say, the more you try to post on Craigslist, the harder it gets… and rightfully so!
They are always under assault by tons of unscrupulous spammers, trying to flood their site with automated posting.
Craigslist takes this type of spam threat very seriously, and is one of the most sophisticated sites online when it comes to stopping bad actors from abusing the system.
Problem is, since Craigslist is so good at catching misuse of their site:
Basic Definitions: Flagged, Ghosted, Banned, and Blacklisted on Craigslist
There are several measures Craigslist takes to help prevent abuse of their system. We’ll quickly define each so you are aware of where you could possibly run afoul of their rules.
FLAGGED: An ad is “Flagged” by the Craigslist community for violating the Craigslist TOU. If enough users Flag a post, it will be removed automatically. Common reasons an ad might get Flagged include:
- Posted to the wrong location.
- Duplicated posting / rapid reposting.
- Prohibited content.
GHOSTED: An ad is considered “Ghosted” (a non-official term) when your ad appears to be live from the Admin Panel, but is not visible on the live site.
In other words, it looks like your Ad is posted & everything is going just fine… but actually your Ad is completely hidden.
I’m assuming that Craigslist uses automated filters to Ghost any ad that violates their TOU (or appears to) to make it more difficult for spammers to pinpoint exactly which ads are getting through and which aren’t.
Rather than completely delete the ad, Craigslist makes it appear to the Poster that their ad is live to keep the abusers guessing.
I’ve always thought this was a cool idea & smart move from Craigslist devs.
BANNED: Getting “Banned” is bad news, and simply means that your actual Craigslist account has been closed / blocked.
You will no longer be able to log in to that account, and you won’t be able to recover any of the data from within there.
Depending on the situation, there might be a chance to appeal your account banning, if you feel it was banned in error. However, Craigslist does not tend to ban accounts lightly, so if you were banned, chances are it was not 100% in error on Craigslist’s part 😉
BLACKLISTED: Getting “Blacklisted” on Craigslist means your IP Address is completely blocked from the site. You not only can’t log in or post… you can’t even visit the site!
Getting Blacklisted is the worst thing that can happen to you on Craigslist, and is pretty much only the result of either:
- Flagrant abuse of the Craigslist TOU, or
- Your account getting hacked / compromised.
Most of the times that I’ve heard about or seen accounts getting Blacklisted, it was related to someone using automated tools.
It seems that typical human behaviors alone arerare to trigger a Blacklist…
… but things like rapidly accessing dozens of URLs, or repetitively completing the same tasks in the same sequence on the same timeline are possible triggers to have your entire IP Address blocked from the site.
Simple “DO’s” and “DON’T’s” To Remember For Craigslist Ad Posting
Craigslist Posting DO’s:
DO: Post only one ad per location, per category, at a time.
If you have a house to sell, post it only once, and renew the ad every few days. Post the ad in the correct category, and don’t re-post it to other categories. Spamming is the easiest way to get yourself flagged.
DO: Post variations of your ad body & subject line when re-posting.
Rather than re-posting the same ad over & over again, when one ad is going to expire, re-write it with a new subject line or body copy to test.
DO: Put your phone number directly in the ad.
This will open you up to some spammers, which isn’t great, but it is the best way to make it easy for people to contact you… especially if they’re viewing the ad from a smartphone!
DO: Post the ad yourself, or have your assistant post it from your office.
Craigslist sees your IP address when you log in, so posting from too many different locations, too often, can trigger alerts on their end.
DO: Post your ad with a strong headline that captures attention.
Many people simply scroll through ads in a particular category. You should look at other ads in the category before posting, and make sure your headline stands out!
DO: Make sure your ad has a good CTA (Call To Action).
Assuming your headline was good enough to get the click-thru, you still need to make sure the visitor takes action. Include a compelling reason to contact you, and your contact info in a way that is easy to find.
DO: Include related Keywords throughout your Headline & Ad Body.
The other way people will find your ad, even weeks after it was first posted, is through Keyword Searches. Many people use the Craigslist search feature, and Craigslist ads are indexed in Google. Include Keywords in your ads, in a natural, flowing language format (not just stuffed at the end in a blurb).
DO: Upload an Image with your Ad, that includes your Contact Info.
Craigslist highlights ads that have an image with a “PIC” tag, so it pays to include one in your ad (even if it’s simple & generic).
Based on our experience, adding an image to your ad will boost Click-Thru rates by 10% – 25%+.
Craigslist Posting DON’Ts:
DON’T: Post from many different IP addresses using the same account.
If Craigslist sees you logged in & posting from an IP Address in Denver one day, Miami the next, then your Virtual Assistant posting from the Philippines, this looks bad to them and risks your Ads getting Ghosted or account getting Banned / Blacklisted.
DON’T: Spam the same ad, to the same category, over & over again.
If you must re-post, make sure to wait at least 48 – 72 hours, and make sure to post a totally different variation of your ad. As mentioned: spamming your ad, especially the same ad to the same category, is the easiest way to get Flagged and eventually Banned or Blacklisted.
DON’T: Use an Overseas Virtual Assistant to post your ad!
While there are ways this can work, if you just have an Overseas VA posting your ads on Craigslist from their own local IP Addresses, your ad will definitely get Flagged.
If you keep doing it, your account will get Banned. 100% guaranteed.
Craigslist sees this easily as:
- Philippines or India IP Address posting,
- Ad posted to US location,
- Ads being re-posted to the same categories frequently…
And this looks very bad to Craigslist. Add in posting in multiple different locations around the US with similar ads to the same categories, and you have a perfect recipe fitting the profile of any typical Craigslist abuser.
Real Estate Investor MOTIVATED SELLER Lead Generation Craigslist Ad Examples [Templates]
Some of the best categories to post your ads will include:
- Real Estate – By Broker
- Real Estate Services
- Real Estate Wanted
Tracy from Property MOB has some great Craigslist ad examples all ready to go.
03/21/18 Update: As of March 2018, all Services Categories on Craigslist (in USA and Canada) now cost $5 Per Post.
While many have complained about this change, we’ve actually found by eliminating so many spammers, the paid ads perform better!
Your mileage may vary, but keep that in mind when considering your Craigslist Ad Posting efforts.
Craigslist MOTIVATED SELLER Ad Example Headlines / Subject Lines:
$ $ $ $ I Will Pay Cash For Your House $ $ $ $
We Will Buy Your House for Cash
I will Pay Cash For Your House
Sell Your House Fast, in As-Is Condition
We Buy Houses Cityname — Sell Your House Fast
Cityname House Buyers :: Sell Your House for Cash
Sell Your House Cash – Close FAST [7 Days Till Closing]
Craigslist MOTIVATED SELLER Ad Example Body Copy:
“I’m a cash buyer in Jacksonville Florida, and I will make you an ALL CASH OFFER on your house. I can close in as little as 7 days. Give me a call at (904) 257-3792 and let’s set up a time when I can come out and look at the house. My name is Tracy”
Here’s an easy to use, fill-in-the-blank Craigslist Real Estate Investor Lead Generation Craigslist Ad Template for you to use:
Sell Your House Fast — Cityname
I’m a cash buyer in Cityname, Statename.
I will make you an ALL CASH OFFER on your house.
I can close in as little as 7 days, and buy houses in AS-IS CONDITION. No repairs or cleanup needed.
Give me a call or text at (111) 111-1111 and let’s set up a time when I can come out and look at the house.
My name is Myname.
We Buy Houses Cityname
Looking for help with your own Craigslist Ad Lead Generation campaigns? Get started with a no-cost Opportunity Analysis Consultation to learn how REVAS can help.
Also Generate Real Estate Investor CASH BUYER Leads On Craigslist [via InvestorCarrot]
While above we delved in to great detail on using Craigslist as a Real Estate Investor to generate MOTIVATED SELLER Leads, but…
Craigslist is also an excellent tool for you, as a Real Estate Investor, to generate CASH BUYER Leads and meet other Real Estate Investors.
Our coopetition over at InvestorCarrot have done an excellent job on outlining the process of generating Cash Buyer Leads using Craigslist.
Real Estate Investor CASH BUYER Lead Generation Craigslist Ad Examples [Templates]
You’ll be Posting these Ads in the Real Estate > For Sale Section.
Craigslist CASH BUYER Ad Example Headlines / Subject Lines:
Cityname Investment Property Deals
Cityname Real Estate Investors: 30% – 60% ARV Properties for Sale
Local Wholesalers & Investors :: Cash Buyer Seeks Discount Properties
Investment Properties for Sale – Deals As Low As 30% ARV
Hot Investment Property Deal For Sale [Cityname Real Estate Investors]
Craigslist CASH BUYER Ad Example Body Copy One:
Cityname Real Estate Investors
We’re local real estate investors with deals @ 30-60% ARV
We have both single family and multi-family properties for sale and do deals in all the following locations:
Most properties less than $100k!
Cosmetic fixer uppers and full rehabs in our list – we have them all!
See our available Cityname deals at WebsiteURL.com
Craigslist CASH BUYER Ad Example Body Copy Two:
Local Investor Buyer Seeking Local Wholesaler w/ Discounted Properties
Hey, if you’re a local real estate wholesaler and have discounted properties available in the [YOUR LOCAL AREA],
we would love the opportunity to connect with you.
To learn more about the specific type of investment opportunities we’re interested in, reply with your contact information (name, email, website, etc) or just hit us up on our website (below).
We look forward to talking soon.
Ready to get this type of Online Ad Posting implemented? Book your Opportunity Analysis Consultation to learn how REVAS can help.
Make Video Your #1 Power Tactic for 2018 … Before It’s Too Late [via Fronetics Real Estate]
Real Estate Video Marketing is a fast growing field.
If you’re a Top Producing Broker or Agent in any of the hottest markets, you’re probably (hopefully) already using video as a key component of your marketing arsenal.
Very few Real Estate Investors are really using video marketing like they could be!
While 46.% of Real Estate Professionals surveyed cited “Generating enough high-quality leads” as their Top Challenge for the year…
… over 93% of Professionals surveyed planned to use at least some Video Marketing in 2018:
To translate & simplify:
If you’re not already putting energy into Real Estate Investor Lead Generation using Video Marketing…
… You’re already falling behind!
Fortunately, most of the video savvy real estate marketers are still just on the Brokerage & Agent side — in the retail (mostly single family homes) market.
As a Real Estate Investor, you can take a page from the book of the world’s Top Producing Brokerages, and get a jump on your Real Estate Investor Lead Generation using Video now… before all your competitors are already doing it!
To make it even easier, we’ll continue this discussion with 9 practical ideas for your next — or perhaps even very first — video topic.
Get Started With These 9 Quick Real Estate Investor Lead Generation Video Topics [via Honey Bar Media]
Ok, now you know you need to be using Real Estate Investor Video Lead Generation in your overall Marketing Mix…
… But where do you start?
There are plenty of technical questions that you can invest years of your life into studying, but chances are you already have a relatively high-quality camera in your pocket!
Don’t Let “Lack of Equipment” Be An Excuse!
One of the most common reasons we hear from Real Estate Investors as to “Why they haven’t gotten started with video?” is always:
“I don’t have the right fancy camera,”
“I don’t have the right lighting,” or
“I don’t have the right backgrounds.”
These are excuses, pure & simple.
Today’s smartphones (iPhone 7 and newer, Galaxy 6 and newer, etc) have surprisingly good cameras that, with the right video concept & setup, are plenty good enough for recording your Real Estate Marketing videos.
Therefore, getting bogged down in hardware & tech specs is nothing more than a cop-out. A form of procrastination.
If you’re recording in a well lit — ideally with natural light — indoor location, you can probably get away with just your smartphone.
If you’re going to record outside, you’ll also want to invest in a basic lavelier microphone & something to record the audio (a simple MP3 recorder, or maybe even a 2nd cell phone, if you can borrow from your friend or co-worker).
It’s literally that simple.
Then, the real key is coming up with topics to make videos on, that will appeal to your target audience.
Namely, you need to make videos for Motivated Sellers!
Here are 9, specific, actionable Real Estate Investor Video Marketing Ideas you can put to use immediately.
Video Marketing Ideas for Real Estate Investors
Check out these basic but excellent video concept ideas direct from Aarin Chung at Honey Bar Media:
- Video Blog. Take your viewers along with you for a “day-in-the-life” … especially if they’ll get to see & experience you helping someone facing similar dilemmas to themselves.
- Screen Capture Video. With a program like Camtasia, you can record your computer screen while teaching some important local real estate knowledge to your prospects.
- Local Market Videos. People who are selling a house (or thinking about it) in a particular neighborhood will almost always Google “sell house MYCITYNAME” or “MYCITYNAME real estate” … so it will always be valuable to be front-and-center with your own video on that topic, especially if you’re sharing your unique insider’s local market knowledge.
- Property Tours. Whether you’re sharing the video of a walkthrough on a total dump, a property currently under renovation, or a fully rehabbed final product, giving people a first-hand view of what you do will help build their confidence in selling to you.
- Testimonials. One of the most powerful authority builders & forms of social proof is a Video Testimonal. When you help a Seller out of a major bind by buying their property as-is with no hassle, sit down with them to ask a couple questions & record a short, 2 – 4 minute Testimonal video.
- About Me Video. Similar to a Video Blog, but with more systematic structure, your About Me Video will tell the story of your company, including who you are, where you came from, how you got here, and proof in your qualifications & trustworthiness.
- Community and Neighborhood Videos. Think of these liek Video Blogs, but focused on places instead of people. Tell the story of local Communities & Neighborhoods, and Home Owners in the area will start to take note.
- Video Emails. One of the most powerful forms of using video is via Video Email. It’s like a personal, one-on-one conversation with that person, so make sure to remember your video content when building your Email Marketing Campaigns too!
- FAQ Videos. One of the most requested form of video is to answer a specific question. Make a list of your most commonly asked questions, and create a quick video where you answer them all, one-by-one, ideally giving a shout-out to someone who asked you the questions in the first place.
The most powerful benefit of using video in your business is simple:
Videos you make today, can keep generating views, traffic, and leads for years to come!
Now, all you have to do is start making & promoting them.
Need help with your Real Estate Investor Video Marketing campaigns? Book a one-on-one Opportunity Analysis Consultation to see what REVAS can do.
Ensure Your Website is Optimized for Mobile to Capture More Leads [via inMotion]
Are you reaching your audience? More and more visitors use mobile devices and if your site is not optimized…visitor leaves and there goes your lead!
“Ensure your website is optimized for mobile devices.”
Did you know that more than 80% of your potential clients search online? Just having a website doesn’t generate immediate leads. So…here’s a few tips from inMotion Real Estate Media:
- Optimized website for mobile devices and desktop
- Publish Market Reports
- Improve SEO
Follow InMotion on LinkedIn:: InMotion
Blog Your Way to Leads [via Cody Sperber]
Interact with your visitors. Having a website alone will not get you the leads you want…host a Blog.
Cody Sperber of Clever Investor shares his knowledge and expertise for generating leads.
Share anything you want! It’s about branding and positioning which equals leads. Post properties, share your success stories, client testimonials (now this is one everyone should have on their websites), or tips of the trade. Be consistent and post your blogs regularly.
Connect with Cody Sperber on LinkedIn:: Cody Sperber
Boost Conversion Rates By Using Positive Testimonials [via Danny Johnson]
“Have positive testimonials on your website.”
Testimonials work! People want to do business with those who have integrity and that is what your testimonials will show.
Don’t assume your customers will magically give you their testimonials…you need to ask for them! One of the best testimonials you could get is a would be to get a video testimonial.
Check out FlippingJunkie on Facebook: FlippingJunkie
Get More Leads Online With Easy-to-Find Contact Info [via Danny Johnson]
“You should have your phone number everywhere. I mean it – everywhere.”
Make it is easy for visitors to contact you. Your phone number should be on every page and VISIBLE. Remember there are people who will not fill out contact forms and will leave if they can’t find contact information on you and your business.
Follow Danny Johonson on Twitter:: FlippingJunkie
Create an Ebook or Tip Guide to Capture More Leads [via Wishpond]
You’re an expert in your field…why not share it with the world!
Ebooks can be a compilation of your existing content on a particular topic or something you are an expert on. Give value to your leads and an Ebook will do just that.
Below are some great Ebook ideas or inspirations from Wishpond
1. The First Time Buyer’s Handbook
2. Real Estate Investment Secrets
3. The Art of Selling
4. How to Get the Most Out of Selling Your Home
Tip Guides are very similar to an EBook but it provides your leads with beneficial and educational information. Speaking on real estate alone; give tips on selling, buying, investing, flipping, avoid mistakes, or taking out a mortgage.
Research & Attend Auctions for More Off-Market Property Leads [via Karen’s Perspective]
According to Karen’s Perspective, foreclosures are risky and not for newbies. Do your research and make purchases that will generate a ROI that you are looking for.
Brand Yourself: Wear Branded Clothing to Capture More In-Person Leads
Market Yourself! Wear your brand everywhere!
Go to the grocery store and you have on your name badge and/or polo shirt with your logo and…
Someone asks you about your business. WOW! You just got a lead without having to send out mailouts, make cold calls. Don’t be a secret agent…let everyone know what you do and ALWAYS wear your branded apparel.
Use A/B Split Testing to Find Out Which Content Pulls More Leads [via SoarSEM]
Test, test, test and test again. You don’t want your visitors to land on a page that doesn’t work. Check everything on your site from color schemes to call-to-action phrases.
Conduct a A/B test (split testing) on your site. Know what you want to test and what the baseline result should be.
Now make sure you check your real estate investor PPC campaign. Check and refine your keywords consistently. Use analytics program like Google Analytics to get real-time results from your campaign.
Segment Your Direct Mail Lists to Match Your Target Audience’s Desires [via ML Jordan]
Direct Mailing like your Social Media strategies will perform far greater results when you narrow your targeted markets (prospects).
Through various tried and true methods, one of the most effective forms of mass communication is to send a personalized letter (message) to your targeted audience. Stop sending out your CRM’s generic message..make it PERSONAL.
Follow MLJordan on Twitter:: ML Jordan