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Real Estate Investor Marketing Virtual Assistants

Leverage Overseas & US-based Virtual Assistants to Grow Your Investment Business

Real Estate Investor Marketing

Goal:

The goal of Real Estate Investor Marketing Virtual Assistants is to grow your business!

That can include a variety of activities, ranging from building your Buyers List, attracting new Investors & sources of capital, calling banks to shop around for financing, and even helping you sell or lease properties!

At the end of the day, what’s important is that your Real Estate Marketing VA generates more profit than it costs to keep them.

In other words: properly implemented, your Marketing VAs should pay for themselves.

How It Works:

While there is a wide array of specific Tasks you might have a Marketing Virtual Assistant work on over the course of a typical work week…

… The first step to make things simpler is to break the type of work your VA might be doing into 3 categories. Specifically:

  1. Acquisitions. Growing your deal pipeline, and moving deals from top- to bottom-of-funnel.
  2. Capital. From building your Cash Buyers List, to finding new LPs, to interviewing Lenders.
  3. Sales & Leasing. Getting your properties sold or rented on autopilot.

In other words, your Marketing VA can help grow your Real Estate Investing Business on the Buy-Side:

Finding deals, following up with leads, pre-qualifying sellers, even handling early-stage price anchoring.

They can also help you expand your Access to Capital:

Communicating with Banks, Private / Hard Money Lenders, Cash Buyers, and potential Limited Partners (LPs).

Finally, they can help you on the Sell-Side:

Marketing your existing properties to get them sold for top dollar, or rented as efficiently as possible.

Some specific Workflows your Marketing Virtual Assistants might help with include:

  • Property List Building (Probates, FSBOs, Foreclosures, etc)
  • Investor List Building (active Real Estate Investors, High Net Worth Individuals, etc)
  • Online Marketing & Lead Generation (SEO, PPC ads, etc)
  • Buyers List Nurturing (email newsletters, blogging, white papers, etc)
  • Acquisition Lead Pre-Qualification (seller fact-finding & initial price anchoring)
  • Marketing your For-Sale & For-Lease properties (ad posting, follow up, MLS management if you’re licensed, etc)
  • Investor Telemarketing & Texting for Investors (so popular & important, they have their own articles)

After determining your most important objective(s) (Buy-Side, Sell-Side, Capital), you should be able to come up with a core Task List, build out your Standard Operating Procedures, and get the Virtual Assistant trained, up, and running with relative ease.

Pros:

The most obvious benefit of using a Marketing Virtual Assistant is part of the core Goal itself:

Properly implemented, your Marketing VAs should pay for themselves.

However, there are a lot of other Pros to using a Virtual Assistant to help with Marketing in your Real Estate Investment Business:

  • They can relieve you from the headaches of low-level, repetitive Marketing Tasks (like posting to Social Media, getting Seller Questionnaires filled, or replying to simple Emails).
  • This will free you to focus on higher-level Tasks like Negotiations, Closings, and working ON your business instead of IN your business.
  • They will also likely be a more affordable option than having the same Tasks done locally, reducing your overhead & boosting profitability.

Cons:

There are two major drawbacks to working with Marketing Virtual Assistants, especially if you go with an Overseas VA (but even hold true in most cases w/ US-based VAs as well).

#1. Initial Set Up Is Very Difficult.

This is particularly true because there are so many options to consider.

If you can drill down to one or two very specific Workflows with very measurable goals, you can mitigate this major downside… but it’ll still be real work to get things set up & running smoothly.

However, even then, it will be difficult to rely on a Virtual Assistant to handle Marketing Tasks unless you yourself know how to do them personally. If you’re not 100% certain on the best approach, you shouldn’t trust that your Virtual Assistant is any better at it (unless you verify their proven track record in that exact type of Workflow).

This is why it always pays to know your own work, and build a step-by-step Standard Operating Procedure (SOP) to clearly dictate what to do & what you expect of the Virtual Assistant.

#2. Certain Marketing Tasks Require Specialists.

While a generalist Real Estate Marketing VA is a great option for almost any successful Investment Business…

… It’ll never be the one-stop-shop for all your Marketing.

That’s because there are many Tasks in your Marketing Stack that should be handled by expert specialists:

You don’t want your Facebook Ad Manager also spending time on Cold Call Telemarketing, or your Cold Call Telemarketer spending time writing Blog Posts.

Therefore, you’ll need to be careful of assigning too many disparate Tasks to one Marketing VA, or their overall focus & efforts will be dragged down across the board. Worse yet, you might assign them a Task they’re bad at, and get a result worse than doing nothing at all!

Work Estimate:

The Work Estimate for using a Marketing VA in your Investing Business is one point of good news:

You can benefit from a Marketing VA in as little as 1 – 2 Work Hours Per Day (or about 20 – 40 Work Hours Per Month).

And, even better still, if you have enough work, and you know it’s profitable, you can easily go from part-time to full-time (8 Work Hours Per Day) almost immediately.

The tricky part with the Work Estimate is coming up with realistic time budgeting for the various Workflows you have in mind for the VA.

For example, let’s say you want your Marketing VA to start their day with Social Media Posting, then move on to calling Lenders for quotes, then finally respond to Emails and Voicemails after all that.

It’s feasible those Tasks could create a full-time workload, but for how long?

What happens when you run out of work for the Virtual Assistant?

The answer is simple:

If you don’t keep them working, they will find another job!

Then you’ll lose out on that VA (and all the time, energy, and training you’ve invested into them).

Therefore, the biggest challenge with the Work Estimate is coming up with a workload for your Virtual Assistant that is:

  • Consistent,
  • Fitting w/ the VA’s personal schedule, and
  • Dynamic (in that you can adjust as needed).

For that, you’ll probably want a mix of Workflows:

Some that are consistent, daily work (like Social Media Posting or Follow Up & Nurturing)…

… And others that might be a good amount of work for awhile, but will eventually be complete (like dialing through a particular List or doing one-off Research Tasks).

This way, you can create a job that will attract the right type of VA talent, and keep them busy, happy, and successful for your business over the long-term.

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