Customer Avatar Creation

Real Estate Customer Avatar Creation

Customer Persona Creation Services: Precision Marketing Targeting

Goal:

Customer Avatar is a detailed psychographic, demographic and psychological profile of your ideal client.

There are probably a few Customer Avatars you can use for your business. These are the archetype of your ideal client.

Customer Avatar creation then is all about deeply researching in your business, speaking to top sales peoples and managers to understand what the characteristics are of those ideal clients for your business, with the goal of that research ultimately being a better connection between every marketing material you invest in and the exact client you’re looking to attract.

Customer Avatar gives you a target for all of your marketing materials so that every marketing message you create is aimed in the right direction, aimed at the right goal.

How It Works:

Customer Avatar Creation is primarily a consultative service, so this isn’t something that any old VA is going to able to do.

In fact, most of the research will be conducted by REVAS CEO Marshall Hatfield and our senior managers personally.

First, we will research your company and your competition, getting a close look at your existing marketing materials.

Then, we interview your top managers and sales peoples specifically to dig deep on:

  • who your best clients really are,
  • what their characteristics are,
  • what they share in common,
  • what makes them tick, and
  • what problems you are solving for them.

Once we conduct this research, we will break it down to the specific points and create a Customer Avatar, showcasing its most important details of what that ideal client looks like in your business.

See below for an example of what is Customer Avatar might look like.

Pros:

The most valuable thing you will get out of creating well-researched Customer Avatar is a better return on investment for every marketing and ad dollar you spend.

The reason for that is you will have a clear target to whom you are speaking, with those marketing and sales materials.

You will also understand specifically what pain points are motivating their decisions so that your marketing material can connect and show them how you’re providing the unique solutions to their problems – that nobody else in the market can give them – ultimately leading to better an ROI on every marketing investment you make.

Cons:

The biggest challenge with Customer Avatar creation is knowing when to stop.

How many different Customer Avatars do you want to break your client based down into?

Of course, one Customer Avatar is probably too few, because you have a few different demographics and clients archetypes that are very valuable to you – you’re solving different problems for different clients.

You’re going to really need a Customer Avatar to describe each of those important archetypes.

On the other hand, if you’re going to have too many details and create too many Customer Avatars, you’re losing all the benefits of this simplification and research process in this first place.

So you need to break it down into just the right amount of Customer Avatars, and for most real estate companies – even those providing a variety of services like:

  • sales,
  • retails,
  • agents,
  • representation,
  • investment services,
  • property management services, etc,

– at most, you probably want to have 3-5 Customer Avatars of all you’re best clients and their key characteristics.

Anything less than that might be too narrow, anything more than that might get too complicated and lose the benefits that you’re after in the first place.

Work Estimate:

Customer Avatar Creation is primarily a consultative service involving the Senior Managers and leadership of REVAS directly.

Therefore, the pricing is custom, specifically for your business, based on:

  • the complexity,
  • the importance of Customer Avatar to your business,
  • the amount of research we need to conduct,
  • the amount of senior sales peoples we will be interviewing and ultimately,
  • the number of actual separate Customer Avatars you intend to create.

Because it’s more work to create multiple Customer Avatars, we can get an economy of scales if we create 3-5 all at once versus separated out by several months and years apart.


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