📝 >> Encyclopedia >> Marketing >> Content Marketing >> Search Engine Marketing
Real Estate Search Engine Marketing
Combine Organic Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Search Marketing
The #1 goal of Real Estate Search Engine Marketing is to ultimately get more Leads captured via your website.
This is accomplished through a combination of boosting organic traffic via Search Engine Optimization (SEO), as well as driving paid traffic via Pay-Per-Click (PPC) Advertising.
How It Works:
There are two main ways to go about getting traffic from search engines (“Real Estate Search Engine Marketing”).
The first, “organic” optimization or SEO entails both “on-page” and “off-page” criteria to improve your site’s search rankings.
The second, “paid search” or PPC includes placing ads on Google Adwords / Adsense, Bing Ads, and even LinkedIn, Zillow, Trulia, and other paid display advertising platforms.
For real estate SEO, you can hire a Virtual Assistant to can help you with things like:
- Keyword Research & On-Page Optimization,
- Website Redesign,
- Search Compatibility best practices,
- Content Creation Strategy,
- Article Writing, and even
- Off-Page Link Building.
We recommend using powerful subscription-based research tools like SEMRush and Ahrefs to help pinpoint where your organic Search Engine Optimization efforts should be focused.
For real estate PPC and other paid display advertising approaches, a specialist Virtual Assistant, or even an Agency, can help you price shop for the best networks and “low hanging fruit” keywords.
They should also help you draft & test ads, including managing your campaigns from start-to-finish while providing detailed analytics and reporting so you can see conversion improvements & monitor progress.
Your goal is to get the best Cost Per Lead (CPL) by targeting & constantly optimizing the best quality Pay-Per-Click (PPC) Keywords for your business.
Real Estate Search Engine Marketing can be one of the most beneficial lead sources for any business. It represents people who:
- Are actively searching for what you have to offer,
- Were interested enough to visit your website & call / opt-in, and
- Don’t require human interaction until they’re already captured as a Warm Inbound Lead.
Organic search engine traffic (real estate SEO) is obviously the best bet if you can win it, because it represents ongoing visitors to your site even if you stop actively managing it.
Paid search traffic (real estate PPC) is one of the fastest ways to drive visitors to a web page, since as soon as you fund your ad budget & select some keywords, your ads can go live. It’s also one of the most versatile when it comes to testing different messages and campaigns.
Whether you’re going for SEO or PPC, Real Estate Search Engine Marketing is expensive.
When it comes to organic SEO, the initial build-up often takes months, during which time you might hardly see any additional traffic to what you’re already getting. If you’re in a major city, chances are the organic SEO ranking battle is going to be extremely competitive as well.
When it comes to Pay Per Click (PPC) traffic, the fact that it costs money is in the name. Depending on your location & target market niche, each click can cost you upwards of $5 – $10 (or much more).
Plus, the moment you stop paying, your traffic stops.
That is all before factoring in the Virtual Assistant’s time required for managing your campaign, tracking ad performance, and making ongoing optimizations
For any type of Real Estate Search Engine Marketing task, the set-up process is vitally important.
Depending on your range of services, your location, and the type of Search Engine Marketing you plan to do (SEO, PPC, or both) the typical setup & research process will take anywhere from 40 – 60 Work Hours by a specialist Virtual Assistant.
Beyond this initial set-up, for organic SEO, the majority of the work comes in the form of Content Creation and Link Building.
Therefore, you should easily expect a minimum of 20 – 40 Work Hours Per Month carrying cost (with a portion of that being for a dedicated US-based Copywriter for Content Creation).
For PPC, the ongoing campaign management will likely take a minimum of 40 Work Hours Per Month (about 2 hours per day).
This is to keep careful track of things like click through, ad performance, opt-in (conversion) rates, peak days & hours, and general traffic behavior trends.
This is not counting your ad-spend, so typically doesn’t make sense unless you plan to invest at least $750 – $1000 per month into your PPC campaigns (to cover both the costs of Adwords / Bing Ads and your Virtual Assistant).