Commercial Real Estate • Business Brokers • Acquisition Entrepreneurs
The World's First Done-For-You Direct-to-Seller Deal Pipeline System
Every month, deals you should be closing close without you.
Pipeline Machine is built to systematically target, contact, nurture, and handoff pre-qualified, off-market deal opportunities... from first-contact to never-ending follow-up.
"In one of our more difficult campaigns, we were targeting fuel wholesalers (direct-to-seller) for an experienced acquirer. These wholesalers, aka "jobbers," are barely online & have minimal public footprints. They're often second- or third-generation owners, and live in an old school brick & mortar world... so we literally had to Deep Dive Skip Trace key Decision Makers through their spouses, parents, and siblings (because the actual owner's contact info didn't exist in any database). That's the type of problem solving built into Pipeline Machine.
The Two-Part Pipeline Machine System
Part A: The Closed Loop Mechanism
Every new contact enters the loop Cold. From there, we cultivate the relationship – calls, emails, DMs, check-ins – until it warms. Once a contact is pre-qualified and Hot, we hand them across the Bridge to your team.
Here’s the part that makes the loop a loop. After the handoff, every contact comes back:
• Closed Won → returns to Warm for the next deal
• Not Ready → returns to Warm for continued cultivation
• Lost → returns to Cold, dormant until the timing changes
Nothing leaves the system. Your pipeline continuously grows over time.
Part B: The 9 Pipeline Pillars
Three coordinated Layers, with three Pillars in each. Every Pillar is doing distinct operational work, but none of them run in isolation.
Layer 1: Targeting – Builds the universe of who you should be talking to.
Layer 2: Outreach – Makes contact across every channel that works.
Layer 3: Nurturing – Turns those conversations into pre-qualified handoffs.
Each Pillar feeds the next. Together they run as one coordinated pipeline operation.
How to Get Started
⚠️ IMPORTANT: Pipeline Machine doesn’t compress sales cycles. If you need a closing in <90 days, stop here. This would be a bad fit, and we’d rather tell you now than waste your time or disappoint you later.
If you decide Pipeline Machine is worth exploring for your operation, here’s the path to launch.
1. Calculate your ROI. The calculator only takes about three minutes to complete. You’ll plug in your average deal value and typical close rate, and you’ll know whether the math works for your operation before any conversation needs to happen.
2. Book a Strategy Session. You’ll have a thirty-minute conversation directly with REVAS CEO Ali Murtaza. He’ll diagnose your current sourcing situation, forecast your pipeline velocity at your target tier, and tell you whether Pipeline Machine is the right fit for your operation – or whether a different structure makes more sense for what you’re trying to accomplish.
3. Hire Us to Build Your Pipeline. Your substantive seller conversations will start inside the first 45 days, and your first warm handoffs typically land between day 60 and day 90. Your first closings tend to come 9 to 18 months out, though sometimes much sooner depending on your sales cycle. You’ll see the reservoir filling in real time, with weekly updates starting by the end of your first month.
GET THE FULL STORY HERE...
These are the five failure modes we’ve watched our clients run, in every combination and order imaginable. Each one fails in its own specific way, and each failure is structural rather than situational.
The CEO, GP, or principal broker is also the one personally chasing every deal.
Maybe a personal assistant helps at the back end. Maybe a junior acquisition associate picks up the relay from Due Diligence to Closing. But the relationship-building and the systematic follow-up live with the founder.
The result:
Letting the deal flow come to you instead of going to it.
The brokers you know send the occasional intro. The referral network produces a deal every few months when the timing happens to line up. On-market listings hit your inbox and you take a shot when something looks decent.
This is the weakest position in the entire acquisition chain. Brokers and on-market deals mean somebody else already shopped the deal first, which means:
We’ve watched even well-capitalized acquirers in our client base sit on dry powder for quarters at a time, because their entire sourcing strategy was “wait for the right thing to come through.”
Hiring an outbound marketing agency or consultant to run Cold Email or managed ad campaigns on your behalf.
Looks affordable on the surface:
But the outbound services space is still genuinely the wild west, even in 2026. Common outcomes:
The wild-west part of this industry isn’t getting tamer over time. It’s just getting noisier.
Hiring a US-based telemarketer or telemarketing agency to run cold outreach for you.
Overseas cold calling rarely works in our ICPs, so the US-based premium gets paid:
And the list problem never goes away:
The result is a campaign that costs more than it should and produces inconsistent enough output to make every quarter a coin flip.
Building an outbound team internally, and absorbing the cost and management overhead in-house.
The role might be called:
This is the option operators have most often seen actually produce results, at least partially, when the right person lands in the seat.
But the cost is real:
The deeper structural problem is the one most operators don’t see until they’re already a year in:
At best, any single BizDev hire might really know only two or three of the nine operational disciplines that make outbound pipeline work.
They might be strong on the cold calling and the live qualification. But the list-building, the multi-channel orchestration, the CRM hygiene, the long-term nurture, and the systematic reactivation are still missing entirely.
So you’ve taken on all the cost and management overhead of an in-house team without actually closing the structural gap.
They wanted a pipeline that gets bigger every month instead of one where last month’s work disappears. They wanted relationships that grow over time instead of leads that expire in a quarter. And they wanted a team that closes deals instead of one that spends half its bandwidth chasing them.
There’s a reason none of these failure modes ever stuck as the actual solution for our clients, and we’d watched every one of them fail in different versions for more than a decade. So we finally decided to build the solution to the actual underlying problem, once and for all.
We’ve been on the vendor side of the very services you’ve hired and fired over the years:
From that seat, we watched the same patterns of failure play out across every vertical, every deal size, and every campaign structure imaginable.
Our founder, Marshall Hatfield, has spent most of his career running deal-sourcing engines as an operator himself, first as a commercial real estate agent and investor, and more recently as a business broker and M&A advisor.
The view from both sides of the desk is what eventually told us that the patterns we kept seeing weren’t accidents at all:
For most of those thirteen years, we ran lead generation campaigns the same way everyone else in the industry did. Some of them worked and some of them didn’t, and it wasn’t obvious as to what made the real difference.
The pattern took us years to see because it wasn’t about which campaigns had better lists, or sharper scripts, or harder-working ISAs. The successful campaigns shared two structural characteristics:
The reservoir kept growing on those campaigns, while every other campaign was effectively starting over from scratch every single month.
Of course, to see this play out takes months and years. And then building a systematic solution takes seeing it play out over and over again to properly understand how to fix it. Put simply:
The winning campaign isn’t about a better list, or making more contact attempts.
It’s about being (and staying) in front of the right Decision Makers, at the right time, no matter how long it takes.
That realization was the moment we stopped focusing on “lead generation” as such, and built something different that’s actually designed to solve for the underlying problem.
We built Pipeline Machine as the cure to a diagnosis no other solution in the industry is trying to solve.
Here’s a story from inside one of our campaigns. The names are withheld, but the story is true.
We’d been talking to a potential seller on behalf of a Pipeline Machine client, and the seller suddenly went quiet for a couple months. No big deal: this is a normal pattern.
Three months later, the seller’s circumstances changed and he was suddenly ready to move. So he started reaching out:
By the time we finally reconnected, it was unfortunately bad news:
The seller had already listed with a Business Broker.
Now we were competing against everyone on the open market, and stuck dealing with one of those Brokers you have to chase for a week just to get them to send the NDA.
The advantage of going direct-to-seller disappeared in a matter of weeks, after just a few missed communications.
But this isn’t a story about one specific example:
This is about a category of failure that every sourcing operation experiences.
Put simply:
You’ve been focusing on a lead generation problem. What you actually have is a pipeline problem.
No human-centric system can keep up with every signal in a deal pipeline all the time. Opportunities will slip through the cracks.
It’s far too easy to miss critical re-engagement signals like:
These are the types of problems that Pipeline Machine’s Closed Loop Mechanism is specifically designed to address. The Post-Handoff Pulse and the systematic re-engagement timeline catch the signals that no human-bandwidth follow-up can reliably catch.
That’s pipeline operations.
And it’s exactly what Pipeline Machine is built to run.
With Pipeline Machine, the seller who went quiet doesn’t disappear into a spreadsheet. He sits in the Warm zone with a scheduled check-in and automated follow-up touches.
And when he re-engages on any channel, the operator gets alerted in real time, and catches it before anyone else.
"A person is not a solution to a problem without a process. That's why everything we do is always Process-Based, Not People-Based."
Even when a person can solve a problem, it’s only because they already know the correct process to implement. The process is what does the work, and the person is the conduit.
Let me show you both. First the Closed Loop, which is the architecture that compounds relationship value over time instead of resetting to zero every billing cycle. Then the 9 Pipeline Pillars, which are the daily practice the operator and back-office team run inside it.
Want a Full Pipeline Machine Breakdown?
Download the Pipeline Machine Briefing:
A 15-page walkthrough of the Closed Loop Mechanism, the 9 Pipeline Pillars, the economics, the ROI math, and everything you need to know before moving forward.
This is the easiest way to see precisely what’s included in Pipeline Machine, so you can quickly share & discuss with your team.
On one campaign, we worked with a boutique business brokerage focused on the downstream oil & gas industry.
They had real expertise in a niche category most M&A advisors don’t touch, and capital relationships ready to deploy. What they didn’t have was deal flow.
The problem was: their Target Universe was practically impossible to track down using typical approaches.
The first campaign targeted gas stations & convenience stores. While this is a massive universe, it’s also wildly uneven in quality. The real estate is classified differently state by state, and sometimes even county by county. Worst of all: about 75% of the gas stations that were discoverable weren’t actually viable targets.
To solve for this, we built a Discovery Deep Dive methodology that hand-graded every property before an operator ever dialed. A member of our back-office team would literally go through the list on Google Street View and:
Since Pipeline Operator time is the most expensive resource in any campaign, this filtering approach saved hundreds of hours of operator effort that would otherwise have been spent on unviable targets.
Every Warm Handoff the client received had already been vetted at multiple levels before their first conversation.
If you’re not familiar with Fuel Wholesalers, aka Jobbers, it’ll be hard to understand how impossible they are to target.
To say this is a small Target Universe is already an understatement. The deeper problem: in this very niche industry vertical, most businesses have almost no online footprint at all.
These are frequently second, third, or even fourth generation owners who do business via handshakes and pen & paper. They’re old school, and they don’t need 21st century marketing strategies: they have a captive audience of certain gas stations within a certain geographic footprint, and that’s it.
They’re rarely on social media. They barely show up on Google (other than maybe a company “about us” page built in 2004). Their contact information doesn’t exist in any typical B2B database.
Finding them required the kind of methodology you’d associate more with Private Investigator tradecraft than typical direct marketing:
Because we found a way to target these extremely hard-to-reach Decision Makers, the acquirer walked into every conversation with an Ultra High Value Target the rest of the market couldn’t even reach.
Here’s what that same approach looks like when it’s built for your deal pipeline.
On one campaign, we worked with a boutique business brokerage focused on the downstream oil & gas industry.
They had real expertise in a niche category most M&A advisors don’t touch, and capital relationships ready to deploy. What they didn’t have was deal flow.
The problem was: their Target Universe was practically impossible to track down using typical approaches.
The first campaign targeted gas stations & convenience stores. While this is a massive universe, it’s also wildly uneven in quality. The real estate is classified differently state by state, and sometimes even county by county. Worst of all: about 75% of the gas stations that were discoverable weren’t actually viable targets.
To solve for this, we built a Discovery Deep Dive methodology that hand-graded every property before an operator ever dialed. A member of our back-office team would literally go through the list on Google Street View and:
Since Pipeline Operator time is the most expensive resource in any campaign, this filtering approach saved hundreds of hours of operator effort that would otherwise have been spent on unviable targets.
Every Warm Handoff the client received had already been vetted at multiple levels before their first conversation.
If you’re not familiar with Fuel Wholesalers, aka Jobbers, it’ll be hard to understand how impossible they are to target.
To say this is a small Target Universe is already an understatement. The deeper problem: in this very niche industry vertical, most businesses have almost no online footprint at all.
These are frequently second, third, or even fourth generation owners who do business via handshakes and pen & paper. They’re old school, and they don’t need 21st century marketing strategies: they have a captive audience of certain gas stations within a certain geographic footprint, and that’s it.
They’re rarely on social media. They barely show up on Google (other than maybe a company “about us” page built in 2004). Their contact information doesn’t exist in any typical B2B database.
Finding them required the kind of methodology you’d associate more with Private Investigator tradecraft than typical direct marketing:
Because we found a way to target these extremely hard-to-reach Decision Makers, the acquirer walked into every conversation with an Ultra High Value Target the rest of the market couldn’t even reach.
Let’s examine how this type of approach could be applied to your own deal pipeline.