Tag Archives: real estate professionals

5 Easy Ways to Nurture Real Estate Client Relationships

Green Watering Can

As a real estate professional, your relationship with your clients is the most important factor in determining your success. Without a way to nurture real estate client relationships, develop long-term clients, word-of-mouth recommendations, and a positive image in your community, … Continue reading

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Real Estate Social Media Marketing Guide: PART 3

Real Estate Social Media Icons

Real Estate Social Media “Do’s” and “Don’ts”

With social media on the rise in so many real estate professionals’ marketing strategies, it’s important to keep a few essential things in mind. Here’s a short list of Do’s and Don’ts to help you stay on course as you navigate the social media landscape.

“DO’S”

Narrow Your Focus:

Hundreds of social media platforms exist and it’s easy to get lost in the vast expanse. Social media is an opportunity to represent you brand and professional services. Focus in on a few sites that jive with your brand and make your presence consistent and of good quality.

Be Interactive:

Social media is about sharing. Participate in order to create a strong presence that attracts connections and referrals. If someone tweets something of yours, reply promptly. Leave a comment if you like someone’s post or, better yet, share it. You reap what you sow on social media. Reaching out to others and building a network encourages the same in return.

Keep Positive:

Remember how social media is all about sharing? No one wants a negative vibe hanging over his or her professional image. Keep it friendly and positive. Share good things and helpful information. Even posting or sharing an inspiring photo projects a positive image. And, never miss an opportunity to thank someone via social media.

“DON’TS”

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Real Estate Social Media Marketing Guide: PART 2

Real Estate Social Media Icons

Getting To Know The Networks: Real Estate Social Media Marketing

It’s no secret that social media marketing can have a direct impact on your bottom line if leveraged properly. In this article we’ll examine six social media platforms for their real estate social media marketing advantages and offer suggestions on how to utilize them in your real estate business.

Facebook

The world’s largest social network provides real estate agents with a vast resource for generating leads, networking with prospective customers, and connecting with other real estate professionals. Start by creating a business page separate from your personal profile, and share valuable content such as home-buying tips, remodeling tips, local news information, etc. on a regular basis. Don’t be afraid to pepper your listings in between your posts, but remember your goal with Facebook is establish yourself as the helpful, go-to authority on your local real estate market. You do not want to over do it with posting your listings, lest you be seen as one big advertisement. Build trust by being social, helpful and personable and the profits will follow.

ActiveRain

Here is a unique example, because Continue reading

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How To Get The Most From Your Real Estate Virtual Assistant

Virtual Real Estate Assistants

Setting Up Your Real Estate Virtual Assistant for Success

The key to getting the most of your virtual assistant experience is to set him or her up with the proper tools in the beginning and providing ongoing feedback (especially in the beginning of a new task).

The more work you do upfront in detailing and outlining tasks the better your assistant will understand exactly what you want and how you want it done. There is no avoiding spending the time upfront in order for these types of relationships to work for both of you.

Creating Procedures and Systems

As the business owner, you want to get the job done efficiently and correctly in a timely fashion. The person you hire needs to be absolutely clear about the exact steps they must to take to do a good job for you. Try to look at your task outline with fresh eyes so that you pinpoint even the tiniest of details that you may just take for granted. Even try giving your task outline to a friend or colleague for some constructive criticism. It’s important to keep drilling down the instructions until you get it right. The best part is that Continue reading

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