Tag Archives: real estate agents

Real Estate Social Media Marketing Guide: PART 2

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Getting To Know The Networks: Real Estate Social Media Marketing

It’s no secret that social media marketing can have a direct impact on your bottom line if leveraged properly. In this article we’ll examine six social media platforms for their real estate social media marketing advantages and offer suggestions on how to utilize them in your real estate business.


The world’s largest social network provides real estate agents with a vast resource for generating leads, networking with prospective customers, and connecting with other real estate professionals. Start by creating a business page separate from your personal profile, and share valuable content such as home-buying tips, remodeling tips, local news information, etc. on a regular basis. Don’t be afraid to pepper your listings in between your posts, but remember your goal with Facebook is establish yourself as the helpful, go-to authority on your local real estate market. You do not want to over do it with posting your listings, lest you be seen as one big advertisement. Build trust by being social, helpful and personable and the profits will follow.


Here is a unique example, because Continue reading

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How To Hire Real Estate Virtual Assistants

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“In Real Estate, Delegating Equals Success”

As your business grows, or if you want it to grow even more, you’re eventually going to need to hire real estate virtual assistants (or local staff) just to survive. The bigger your income becomes, the more your task list gets longer and longer. Many real estate agents who started as “solopreneurs” soon discover that they can’t do it all themselves. This is the time when delegating becomes crucial.

The very idea that you need to find & hire real estate virtual assistants in the first place can seem intimidating and time consuming. The process is often delayed indefinitely due to belief in these common pitfalls:

  • I can do it faster myself
  • I can do it better myself
  • I can’t afford it
  • I don’t know where to look to hire someone

See a theme here? It’s a challenge to take the “I” out of everything that happens in your business, but that’s the first step in delegating: letting go. The fact of the matter is that it does take some time initially to delegate and outsource tasks, but over time it will free you up to grow your business and even get your life back! Remember what vacation feels like? Free time is possible when you know your business is running smoothly without you. Continue reading

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