Getting To Know The Networks: Real Estate Social Media Marketing
It’s no secret that social media marketing can have a direct impact on your bottom line if leveraged properly. In this article we’ll examine six social media platforms for their real estate social media marketing advantages and offer suggestions on how to utilize them in your real estate business.
The world’s largest social network provides real estate agents with a vast resource for generating leads, networking with prospective customers, and connecting with other real estate professionals. Start by creating a business page separate from your personal profile, and share valuable content such as home-buying tips, remodeling tips, local news information, etc. on a regular basis. Don’t be afraid to pepper your listings in between your posts, but remember your goal with Facebook is establish yourself as the helpful, go-to authority on your local real estate market. You do not want to over do it with posting your listings, lest you be seen as one big advertisement. Build trust by being social, helpful and personable and the profits will follow.
Here is a unique example, because it is one of the most prominent social networks specifically for the real estate industry. More than a place to find new clients, ActiveRain is a place to network with other real estate professionals, build your referral network, and find out great real estate marketing tips & business strategies from peers in other markets. The best thing about ActiveRain is that it can help boost your overall search engine profile as well, since its pages are indexed and often rank for certain low-competition keywords. In other words, not only can you actively communicate with your peers through ActiveRain, but it can occassionally attract warm inbound leads to you just for having a well optimized account! By the way, it's free...
For real estate professionals, Twitter is an excellent way to network with fellow colleagues and build a strong professional referral network for your business. According Forbes Magazine, “Twitter is the strongest social media channel for generating business-to-business (B2B) leads, outperforming Facebook and LinkedIn 9-to-1 with 82 percent of social media leads coming from Twitter.” Continue to share information that buyers and sellers will find valuable, but don’t forget to grow your professional network by sharing great business to business content (like this blog post).
Because of its heavily visual platform, this photo-sharing social network is the perfect marketing tool for real estate agents. The user demographics of Pinterest continues to trend toward females in their middle twenties and older. When sharing photos of your listings, make sure to showcase home features that your female clients desire most (i.e. kitchens and bathrooms). Don’t just pin photos of your properties. Share other valuable photo content such as creative ideas for home decorating, organizing closets, recipes, landscaping, outdoor space ideas, etc. Finally, remember to use location-based keywords in the description of property photos and in the alt-keyword portion of photos. Always use real estate keywords and a link to your website.
If your niche is college student renters, young professionals, or first-time buyers in their twenties, then Instagram is an online marketing resource you need to use. Another photo-sharing social network, Instagram has a huge following in the younger demographics that, like Twitter, uses hashtags to bring topics together. Use the mobile photo app to take photos of neighborhoods, listings and local hot-spots. Use your photos to showcase a lifestyle that resonates with your younger prospects.
Aside from the fact that it often comes in second only to Google for online searches, a YouTube channel gives you the opportunity to create a central location for marketing your real estate video content. You can then link from this content back to your website and also embed your videos on your website or blog. When adding videos, use local keywords (even down to the exact address) and real estate related keywords in your descriptions. As always, include a link to your website.
This social network for professionals offers a wide-range of opportunities for building your B2C and B2B leads. LinkedIn offers a quick, efficient way to increase your sphere of influence and to build credibility among your peers and fellow business professionals. A great way to build your brand of and establish yourself as a real estate expert is to create a LinkedIn group where you can showcase your knowledge, provide helpful tips and answer questions from group members. LinkedIn groups work especially well if you are focusing on a niche such as short sales, green homes, etc.