Is Your Real Estate Website Attracting Clients?

Increasing Chart Graphic

Easy Ways to Enhance Your Visitors’ Experience

Many a marketing strategy expert has given advice on how to set up and design your website. When you consider the vast number of options for actually creating a website, from low cost do-it-yourself platforms to the thousands you can spend on a custom built sites, simply choosing how to get your site up can be a major task.

The bottom line is that your website needs to reflect your niche and personality. It is an extension of you and your business. Your website is a place to communicate your unique message and where potential clients are going to form their first impressions of you.

The big question is: is you website attracting clients? Just think about the last time you stayed on a website. Was it easy to navigate? Did the images and text appeal to you? Now, think about the last experience you had where you immediately clicked off of a site. Probably because the information wasn’t compelling, the images and written content didn’t convey anything relevant, or maybe the design was just plain bad. Websites where thought has gone into not only the layout, but also the location and flow of information encourage your visitors to stay for a while which can lead to “likes,” “tweets,” “pins,” and good old fashioned word-of-mouth recommendations.

Custom designs do not have to be expensive, but they can help to add character to your website and allow you to immediately stand out from others in your industry. It allows you to portray a level of professionalism that is vital to attracting and keeping clients. Make your site easy to navigate and for potential clients to register for information or sign up for your email list. Both are absolutely necessary if you plan to grow your website traffic and attract potential clients.

Be Authentic

What works for someone else won’t necessarily work for you, and if you are trying to be someone else or borrow their platform, potential clients will know. Clearly state your mission and why people should do business with you.

Use Videos And Real Pictures

Rather than just read text, using videos allows visitors to see and hear you. They are a wonderful, effective way to build a rapport and make a lasting impression. Check out this post about marketing your brand via videos. Graphics and pictures also give your website a vary “real” feeling. It’s important that a visitor feels comfortable giving you their contact information. Use of video and pictures will only make that decision easier

Keep A Regularly Updated Blog

Having a blog is one of the best ways to give your site the “Google juice” it needs to get noticed by search engines. Updating frequently, adding hyperlinks and keyword placement may seem like quite a time commitment, but a blog is a great way to attract potential clients and impress your current client base. Think of your blog as an area in a garden that attracts butterflies, bees and other pollinators. The more they visit your garden, the more they will pollinate your flowers, and the lusher your garden will become. The blog aspect of your website is where you build credibility by sharing your expertise and showcasing your knowledge. The good news is that all this blogging can be delegated to a virtual assistant, keeping your content fresh and freeing you up to follow the leads your attractive website generates.

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