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Author archives: Marissa

3 Key Real Estate Social Media Marketing Trends of 2014

2014 has seen its share of Social Media changes. Rich media (images & videos) content sharing is taking center stage while the old social networking sites start to lose their edge. These emerging real estate social media marketing trends have critical impact on your business. Image is Everything. Pic-driven sharing networks like Instagram, Pinterest, and…

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Will The Upcoming FICO Changes Create More Homebuyers?

Fair Isaac Corporation, commonly known as FICO, recently announced significant changes to its metric for determining consumer credit scores. The upcoming FICO changes, brought in by the new “FICO Score 9” is a nuanced way to assess consumer debt information by: Changing the way paid collection accounts are reported, and By differentiating between medical and…

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Basics of Real Estate Branding

Branding your real estate business is not much different than branding in any other industry, except… There are a few critical aspects that will determine whether your real estate branding gets lost in the crowd or stands out like a giant among pygmies. Here’s why: Most people perceive nearly all real estate businesses THE SAME…

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Zillow Acquires Trulia… What does it mean for you?

Last week, Zillow announced its purchase of fellow real estate search engine, Trulia, creating the veritable 800 pound gorilla for online house hunting. Together, Zillow and Trulia attract over 130 million visitors each month, making them (obviously) two of the largest real estate websites in the world. Here’s what San Diego realtor and blogger Jim…

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5 Easy Ways to Nurture Real Estate Client Relationships

As a real estate professional, your relationship with your clients is the most important factor in determining your success. Without a way to nurture real estate client relationships, develop long-term clients, word-of-mouth recommendations, and a positive image in your community, your business runs a large risk of failing. With return clients you can spend more…

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Why Hire A Real Estate Virtual Assistant?

Hiring a Virtual Assistant for your business is not only a good idea – it’s something that can change your life and send your business from borderline to booming. Let’s take a step back and examine why it’s critical to have help when you’re in business for yourself.

Many Hats

Chances are you wear many hats in any given day (even on those supposed days off). You probably answer phones, check and reply to emails, run CMA’s, prescreen buyers and sellers, write a blog post, do research, manage ads, write up a newsletter… The task list goes on and on. You’ll be able to hold things together for a while, but pretty soon you’ll reach a point where things get overwhelming and you actually want to stop growing. The thought of more time on the phone, more to manage or more of anything might make you want to throw in the towel. Staying stuck to every task in your business is a sure plan for burn-out. As your business grows it’s essential for you to grow with it, and that means adjusting the focus from mundane tasks to bigger picture operations.

Enter Your Virtual Assistant

The real key to having a strong, successful business while maintaining a balanced life comes down to three words…

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Is Your Real Estate Website Attracting Clients?

Easy Ways to Enhance Your Visitors’ Experience Many a marketing strategy expert has given advice on how to set up and design your website. When you consider the vast number of options for actually creating a website, from low cost do-it-yourself platforms to the thousands you can spend on a custom built sites, simply choosing…

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Real Estate Social Media Marketing Guide: PART 3

Real Estate Social Media “Do’s” and “Don’ts”

With social media on the rise in so many real estate professionals’ marketing strategies, it’s important to keep a few essential things in mind. Here’s a short list of Do’s and Don’ts to help you stay on course as you navigate the social media landscape.

“DO’S”

Narrow Your Focus:

Hundreds of social media platforms exist and it’s easy to get lost in the vast expanse. Social media is an opportunity to represent you brand and professional services. Focus in on a few sites that jive with your brand and make your presence consistent and of good quality.

Be Interactive:

Social media is about sharing. Participate in order to create a strong presence that attracts connections and referrals. If someone tweets something of yours, reply promptly. Leave a comment if you like someone’s post or, better yet, share it. You reap what you sow on social media. Reaching out to others and building a network encourages the same in return.

Keep Positive:

Remember how social media is all about sharing? No one wants a negative vibe hanging over his or her professional image. Keep it friendly and positive. Share good things and helpful information. Even posting or sharing an inspiring photo projects a positive image. And, never miss an opportunity to thank someone via social media.

“DON’TS”

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Why You Need A Regularly Updated Real Estate Blog

Real Estate Blogging For Gold

It’s been said that good salespeople use their words, but great salespeople use their ears. Blogging offers the opportunity to show that you are in tune with the needs of your clients (both current and future) and that you’ve been listening. There’s no guarantee that having a blog will get you more business. It’s kind of like digging for gold – it’s out there, but persistence is key. Keeping a well-written blog with regular posts of insightful and helpful content is a time commitment, but the benefits are worth it. Here’s why:…

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Real Estate Social Media Marketing Guide: PART 2

Getting To Know The Networks: Real Estate Social Media Marketing

It’s no secret that social media marketing can have a direct impact on your bottom line if leveraged properly. In this article we’ll examine six social media platforms for their real estate social media marketing advantages and offer suggestions on how to utilize them in your real estate business.

Facebook

The world’s largest social network provides real estate agents with a vast resource for generating leads, networking with prospective customers, and connecting with other real estate professionals. Start by creating a business page separate from your personal profile, and share valuable content such as home-buying tips, remodeling tips, local news information, etc. on a regular basis. Don’t be afraid to pepper your listings in between your posts, but remember your goal with Facebook is establish yourself as the helpful, go-to authority on your local real estate market. You do not want to over do it with posting your listings, lest you be seen as one big advertisement. Build trust by being social, helpful and personable and the profits will follow.

ActiveRain

Here is a unique example, because…

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