Author Archives: Marissa

Will The Upcoming FICO Changes Create More Homebuyers?

Will The Upcoming FICO Changes Create More Homebuyers?

Fair Isaac Corporation, commonly known as FICO, recently announced significant changes to its metric for determining consumer credit scores. The upcoming FICO changes, brought in by the new “FICO Score 9” is a nuanced way to assess consumer debt information … Continue reading

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Posted in Real Estate Virtual Assistant News |

Basics of Real Estate Branding

Basics of Real Estate Branding

Branding your real estate business is not much different than branding in any other industry, except… There are a few critical aspects that will determine whether your real estate branding gets lost in the crowd or stands out like a … Continue reading

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Posted in Real Estate Marketing Tips |

Zillow Acquires Trulia… What does it mean for you?

Zillow Acquires Trulia… What does it mean for you?

Last week, Zillow announced its purchase of fellow real estate search engine, Trulia, creating the veritable 800 pound gorilla for online house hunting. Together, Zillow and Trulia attract over 130 million visitors each month, making them (obviously) two of the … Continue reading

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5 Easy Ways to Nurture Real Estate Client Relationships

5 Easy Ways to Nurture Real Estate Client Relationships

As a real estate professional, your relationship with your clients is the most important factor in determining your success. Without a way to nurture real estate client relationships, develop long-term clients, word-of-mouth recommendations, and a positive image in your community, … Continue reading

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Posted in Real Estate Lead Nurturing | Tagged , , , ,

Why Hire A Real Estate Virtual Assistant?

Why Hire A Real Estate Virtual Assistant?

Hiring a Virtual Assistant for your business is not only a good idea – it’s something that can change your life and send your business from borderline to booming. Let’s take a step back and examine why it’s critical to have help when you’re in business for yourself.

Many Hats

Chances are you wear many hats in any given day (even on those supposed days off). You probably answer phones, check and reply to emails, run CMA’s, prescreen buyers and sellers, write a blog post, do research, manage ads, write up a newsletter… The task list goes on and on. You’ll be able to hold things together for a while, but pretty soon you’ll reach a point where things get overwhelming and you actually want to stop growing. The thought of more time on the phone, more to manage or more of anything might make you want to throw in the towel. Staying stuck to every task in your business is a sure plan for burn-out. As your business grows it’s essential for you to grow with it, and that means adjusting the focus from mundane tasks to bigger picture operations.

Enter Your Virtual Assistant

The real key to having a strong, successful business while maintaining a balanced life comes down to three words Continue reading

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Is Your Real Estate Website Attracting Clients?

Is Your Real Estate Website Attracting Clients?

Easy Ways to Enhance Your Visitors’ Experience Many a marketing strategy expert has given advice on how to set up and design your website. When you consider the vast number of options for actually creating a website, from low cost … Continue reading

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Posted in Real Estate Internet Marketing | Tagged , , , , , , , ,

Real Estate Social Media Marketing Guide: PART 3

Real Estate Social Media Marketing Guide

Real Estate Social Media “Do’s” and “Don’ts”

With social media on the rise in so many real estate professionals’ marketing strategies, it’s important to keep a few essential things in mind. Here’s a short list of Do’s and Don’ts to help you stay on course as you navigate the social media landscape.

“DO’S”

Narrow Your Focus:

Hundreds of social media platforms exist and it’s easy to get lost in the vast expanse. Social media is an opportunity to represent you brand and professional services. Focus in on a few sites that jive with your brand and make your presence consistent and of good quality.

Be Interactive:

Social media is about sharing. Participate in order to create a strong presence that attracts connections and referrals. If someone tweets something of yours, reply promptly. Leave a comment if you like someone’s post or, better yet, share it. You reap what you sow on social media. Reaching out to others and building a network encourages the same in return.

Keep Positive:

Remember how social media is all about sharing? No one wants a negative vibe hanging over his or her professional image. Keep it friendly and positive. Share good things and helpful information. Even posting or sharing an inspiring photo projects a positive image. And, never miss an opportunity to thank someone via social media.

“DON’TS”

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Posted in Real Estate Social Media Marketing | Tagged , , , , , ,

Why You Need A Regularly Updated Real Estate Blog

Real Estate Blogging For Gold

Real Estate Blogging For Gold

It’s been said that good salespeople use their words, but great salespeople use their ears. Blogging offers the opportunity to show that you are in tune with the needs of your clients (both current and future) and that you’ve been listening. There’s no guarantee that having a blog will get you more business. It’s kind of like digging for gold – it’s out there, but persistence is key. Keeping a well-written blog with regular posts of insightful and helpful content is a time commitment, but the benefits are worth it. Here’s why: Continue reading

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Real Estate Social Media Marketing Guide: PART 2

Real Estate Social Media Marketing Guide

Getting To Know The Networks: Real Estate Social Media Marketing

It’s no secret that social media marketing can have a direct impact on your bottom line if leveraged properly. In this article we’ll examine six social media platforms for their real estate social media marketing advantages and offer suggestions on how to utilize them in your real estate business.

Facebook

The world’s largest social network provides real estate agents with a vast resource for generating leads, networking with prospective customers, and connecting with other real estate professionals. Start by creating a business page separate from your personal profile, and share valuable content such as home-buying tips, remodeling tips, local news information, etc. on a regular basis. Don’t be afraid to pepper your listings in between your posts, but remember your goal with Facebook is establish yourself as the helpful, go-to authority on your local real estate market. You do not want to over do it with posting your listings, lest you be seen as one big advertisement. Build trust by being social, helpful and personable and the profits will follow.

ActiveRain

Here is a unique example, because Continue reading

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How To Get The Most From Your Real Estate Virtual Assistant

How To Get The Most From Your Real Estate Virtual Assistant

Setting Up Your Real Estate Virtual Assistant for Success

The key to getting the most of your virtual assistant experience is to set him or her up with the proper tools in the beginning and providing ongoing feedback (especially in the beginning of a new task).

The more work you do upfront in detailing and outlining tasks the better your assistant will understand exactly what you want and how you want it done. There is no avoiding spending the time upfront in order for these types of relationships to work for both of you.

Creating Procedures and Systems

As the business owner, you want to get the job done efficiently and correctly in a timely fashion. The person you hire needs to be absolutely clear about the exact steps they must to take to do a good job for you. Try to look at your task outline with fresh eyes so that you pinpoint even the tiniest of details that you may just take for granted. Even try giving your task outline to a friend or colleague for some constructive criticism. It’s important to keep drilling down the instructions until you get it right. The best part is that Continue reading

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