REVAS Lead Accountability Buddy™ [L.A.B.]

Real Estate Lead Management & Sales Tracking Virtual Assistants

L.A.B. is only for Brokerages spending >$2,000 / month on Lead Generation.

Real Estate Lead Management Solution: Lead Accountability Buddy [L.A.B.]

Do Any of These Problems Sound Familiar?

• Our Agents are not consistent with Lead Follow Up.

• New Leads aren’t getting properly entered into the CRM.

• New Leads aren’t being efficiently assigned to the right Agents.

• Old Leads are getting forgotten and ignored.

• Some Leads are slipping through the cracks & not receiving Follow Up.

• Our Sales Managers are overwhelmed trying to keep track of it all.

• We feel like we’re throwing away money on wasted Leads.

• We’re not even sure which Lead Sources are generating the best ROI!


You’re Far From Alone:

Wasted Leads Are an EPIDEMIC in Real Estate!

If You’re a Broker or Team Leader Who Can Relate, L.A.B. is Built For You.

If your Real Estate Company is already:

  • Spending at least $2,000 per month on Lead Generation,
  • Working with at least 3 Agents on your Team,
  • Using a compatible CRM or Marketing Automation software,

This service will allow you to effortlessly close more Transactions from the same Leads.


Table Of Contents

Here’s What You’ll Find on This Page

  1. Quick Overview: What IS Lead Accountability Buddy?
  2. Intro From the CEO: The HUGE Problem L.A.B. is Built to Solve.
  3. How It Works: Detailed Breakdown of What’s Included With L.A.B.
  4. Free Samples: Lead Accountability Buddy Case Study Examples
  5. Pricing for Lead Accountability Buddy.
  6. The 100% Money-Back Guarantee.
  7. Frequently Asked Questions.
  8. How to Get Started.

If Your Real Estate Company Suffers From Any of the Above…

REVAS Lead Accountability Buddy [L.A.B.] Is Your Solution To:

Stop throwing away money on wasted leads.

• Systematize your sales funnel with better Follow Up Procedures.

• Ensure every Lead is properly Tracked, Tagged, and Categorized.

Maximize the sales performance of every Agent in your Brokerage.

• Hold all Agents & ISAs accountable to clear-cut Daily Follow Up Goals.

Boost conversion ratio across the board through better Lead Management.


Quick Overview: What IS Lead Accountability Buddy?

Simplified Breakdown of Every Component Included With L.A.B.

• Customized Lead Accountability Policy. Articulating general lead management rules & guidelines.

CRM Tags & Tasks Systematization. Streamlining how everyone keeps tracks of Leads in your CRM.

• 21-Day & 90+ Day Lead Cadences. Automating who to contact, when, and how.

• Sales ScorecardsTracking every key metric of every Agent & ISA.

• Daily Lead AuditsKeeping the Scorecards up-to-date on every lead.

• Appointment & Nurture EvalsCall recording reviews for feedback & accountability.

• Centralized Reporting for Everything. With convenient & secure cloud-based access.


Intro From the CEO: The HUGE Problem L.A.B. is Built to Solve

The Most Widespread Form of Waste in Real Estate is Bad Follow Up!

From the desk of Marshall Hatfield, REVAS CEO & Founder

Dear Fellow Real Estate Business Owner,

A major milestone in building your successful Real Estate Brokerage was reaching a point where you’re generating too many leads.

Once your Lead Generation is systematized, the recipe becomes simple:

More Money Spent = More Leads Generated.

As you’ve reached this critical point, your Lead Generation is running smoothly & predictably.

Congratulations!

Now, it’s only a matter of time before you’re facing the ironic problem of “too many leads.”

This is a critical juncture.

Moving forward, you’ll be seeing that improved Lead MANAGEMENT will start to yield better ROI than simply more (and more, and more) Lead GENERATION.

Wondering whether your real estate business has already crossed this rubicon?

Here’s how to find out.

Some signs you might be suffering from “too many leads”

  • If you’ve noticed your Conversion Ratio slumping (if you’re even tracking it).
  • If you have a back-log in your database of leads that you’ve been “meaning to get to.”
  • If you’re having trouble tracking if your Agents are making their follow up calls & nurtures consistently.
  • If you’re generating so many Appointments and Follow Ups that your team of Agents can’t keep up.
  • If you have an under-utilized or non-existent Automated Follow Up system gathering dust.
  • If you know you have leads coming in every week… that are just slipping through the cracks.

If your business has ever faced any of the above issues, REVAS L.A.B. is for you.

And when you stop to think about the lengthy real estate sales cycle…

… the reason this problem is so prevalent & painful becomes obvious:

Generating leads is not even half the battle…

Your Team only generates commissions when you close the sale!

A lead may come in today, but when exactly will it turn into money in the bank for you?

Depending on your local market, and your target demographics, the real estate sales cycle can extend to upwards of 24+ months (2 years!!!).

People start browsing for a home, or for a Real Estate Agent, 13 – 18+ months before they begin actual, active research.

Then it still could take another 6 – 12+ months before the deal is actually closed & finished.

Is your real estate business set up to systematically nurture & convert leads 18+ months beyond the first touch?

Do you hold all your Agents to a rigorous standard of follow up and lead nurturing?

Do you have leads that are slipping through the cracks?

As the CEO & Founder of REVAS, I’ve had the privilege to work closely with many of the nation’s Top Producers, and let me tell you:

At many of the nation’s top Brokerages …

… The view from behind-the-scenes is scary.

I’ve seen Brokerages spending $50k+ per month on Lead Generation (generating hundreds of leads)…

But spending less than $1k per month on any type of Lead Management or Follow Up Systems.

In these type of situations, it’s not unusual to see a Brokerage wasting $1,000s per month to generate leads that are never even called back!!!

And that’s only the beginning.

Here are some of the many painful mistakes I’ve witnessed in Client companies.

Painful (but Common) Real Estate Lead Management Mistakes

  • Some leads called back w/in 20 minutes, some leads called back w/in 20 days.
  • Some leads entered into the CRM, some leads going un-documented.
  • Ever Agent using different methods to document and track their leads.
  • No accountability for these tracking methods (if they’re even being tracked!).
  • Incorrect tags in the CRM, causing mix-ups in mailers sent to wrong people.
  • Forgetting to enter leads into the Drip Email or Automated Follow Up System.
  • Following up for only one or two months… in markets where the sales cycle averages 12 – 24+ months!
  • Too many more to list…

Wasted Leads Are an Epidemic in Real Estate

500,000+ Leads Per Month Are Never Even Called Back

This blatant form of waste runs rampant.

Someone from Zillow told me that as much as 45% of all the leads they generate (and sell) never even receive a response from the Agent!

That is upwards of 400,000 – 500,000 Buyer and Seller Leads nationwide — every month — going totally neglected.

These are Agents & Brokers who already paid for the lead, then completely ignored it.

That is, quite literally, throwing away money! 

Millions of dollars per month across the industry. Wasted.

And if you’re paying for your Agents’ and ISAs’ leads, that’s your money.

Whether you’re spending $2,000 per month on Real Estate Lead Generation, or $200,000+  …

… the problem is always the same:

Your Typical Sales Cycle Might Take 24+ Months and 100+ Follow Ups!

If you’re not even able to handle the first Call Back, I’m surprised you’ve made it this far!

That is losing before the game begins.

I’m sure if you’re here reading this now, that your Brokerage is above Zillow’s average…

… and you’re alraedy systematically responding to every single lead you generate (ideally within 5 mins or less).

But that’s nothing!

The first call-back is only about 1/100th of the total follow up & nurturing a typical sale will require.

Do you have processes in place to ensure your Agents & ISAs are ready for the other 99% of the battle it will take to bring a lead from first contact to the closing table (and beyond)?

How consistent & systematized are your Lead Management Processes?

How well are you holding your Agents & ISAs accountable to the Process?

These are the Lead Management questions you need to be asking as you pass the rubicon of “too many leads.”


Lead Accountability Buddy Makes Lead Management Easy.

How It Works: Our Proven Recipe for Boosting Conversion Ratios and Maximizing Agent Performance

The first component to accomplish this is systematically tracking every single Lead and Follow Up Task across your business, from initial Lead Generation to final Closing & ROI Calculation.

We’ll make sure everything is always Uploaded, Tagged, and Categorized in your CRM for easy monitoring. If your existing CRM workflows need any clean-up or tweaking, we’ll handle this for you during the in-depth, custom tailored setup process.

Plus, we’ll help you automatically hold your Agents accountable to keeping up with their Leads, in a way that feels like their helpful buddy (not their annoying watchdog).

We do this by actually being helpful to the Agents: handling all the menial grunt work & organizational tasks in the CRM so they can stay 100% focused on closing sales and boosting their conversion ratio.

The Lead Accountability Buddy is designed to help your Agents make more money out of the same Leads!

We accomplish all this through a rigorous setup & audit process, then a proprietary mix of US-based and Overseas Virtual Assistants who will cost-effectively keep track of everything for you on 100% auto-pilot — following our proven, step-by-step Standard Operating Procedures (SOPs) built specifically for your CRM.

 

  • 21-Day & 90 Day Lead Cadences.
  • Real Estate Sales Scorecards
  • Daily Lead Audits
  • Lead Appointment & Nurture Evals
  • Centralized Cloud-Based Reporting

21-Day & 90+ Day Lead Cadences.

The goal of a clearly defined Lead Cadence is to systematize the follow up tasks for your ISAs / Lead Nurturing program(s).

A REVAS-style Lead Cadence will clearly define items like:

  • What communications should occur, and when?
  • What Medium of communication should be used for each Contact?
  • What Script(s) and/or Template(s) should be used for the communication?
  • Who is responsible for each Follow Up Task?
  • Are there different sequences based on different Lead Tags / Categories?
  • Where can the Documentation & Training for the Cadence be found?
  • Is there any Automated Lead Nurturing that needs to be accounted for?
  • At what point, and in what way, are leads passed from the ISAs to the Agents?
  • At what point, if at all, would a lead be passed back from Agent to ISA?

With all of these clearly defined, the challenge is getting them implemented (and making sure your Agents & ISAs are following the Cadence). This is related to the Tracking & Accountability pieces below.

The Lead Cadences are accomplished via 2 primary documents: a Lead Cadence CALENDAR, and a Lead Cadence MANUAL. Here are some examples:

Lead Cadence CALENDAR

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Lead Cadence MANUAL

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Real Estate Sales Scorecards

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Daily Lead Audits

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Lead Appointment & Nurture Evals

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Centralized Cloud-Based Reporting

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It’s a never ending upstream battle, making sure your Agents and/or ISAs are:

  • Following up with new leads fast,
  • Hitting their daily call & follow up goals,
  • Properly note-taking & tagging leads in the CRM,
  • Triggering automated follow up sequences,


Free Samples: Lead Accountability Buddy Case Study Examples

Real World Standard Operating Procedures (SOPs) Actually Used for REVAS Client Campaigns

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REVAS L.A.B. Pricing

Lead Accountability Buddy Rates Are Billed Per Agent, Per Month.

All REVAS L.A.B. Packages begin with a one-time $1,995 setup fee.

During the Setup Phase, a specialist REVAS Quality Manager will work with you & your senior Sales Team to build out your personalized Lead Cadences and Lead Scorecards.

Once completed, the service bills per Agent (or ISA) per month, with no long-term commitments.

We offer price breaks for larger teams. Teams of 500+ can request a Custom Quote here.

2 – 25 Agents

$299 / Month
(per Agent)
Daily Lead Audits

Track Every Lead
CRM Data Entry

For All Your Agents
Tracking Up To
1,500
Leads Every Month
All Your Sales Scorecards

Updated Daily
Call Recording Evals

By US-Based Experts
Reviewing Up To
1,650
Call Recordings / Mo
Reporting, Tracking, and

Documenting Everything

26 – 100 Agents

$249 / Month
(per Agent)
Daily Lead Audits

Track Every Lead
CRM Data Entry

For All Your Agents
Tracking Up To
6,000
Leads Every Month
All Your Sales Scorecards

Updated Daily
Call Recording Evals

By US-Based Experts
Reviewing Up To
6,500
Call Recordings / Mo
Reporting, Tracking, and

Documenting Everything

101 – 500 Agents

$199 / Month
(per Agent)
Daily Lead Audits

Track Every Lead
CRM Data Entry

For All Your Agents
Tracking Up To
30,000
Leads Every Month
All Your Sales Scorecards

Updated Daily
Call Recording Evals

By US-Based Experts
Reviewing Up To
33,000
Call Recordings / Mo
Reporting, Tracking, and

Documenting Everything

500+ Agents?

Request a Custom Quote
Daily Lead Audits

Track Every Lead
Organizing All Leads

For All Your Agents
Tracking Up To

Leads Every Month
All Your Sales Scorecards

Updated Daily
Call Recording Evals

By US-Based Experts
Reviewing Up To

Call Recordings / Mo
Reporting, Tracking, and

Documenting Everything


The 100% Money-Back Lead Accountability Buddy Guarantee

If You’re Not Completely Satisfied After 90 Days, We’ll Refund 100% of Your Investment

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REVAS L.A.B. Frequently Asked Questions [FAQ]

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How to Get Started: Get REVAS L.A.B. for Your Real Estate Company

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It’s a never ending upstream battle, making sure your Agents and/or ISAs are:

  • Following up with new leads fast,
  • Hitting their daily call & follow up goals,
  • Properly note-taking & tagging leads in the CRM,
  • Triggering automated follow up sequences,

Proven Combo of US-based & Overseas Assistants Keeping Track of Every Lead & Keeping Your Agents Accountable.

REVAS L.A.B. [Lead Accountability Buddy] is your solution if you’re ready to:

  • Stop throwing away money on wasted leads.
  • Systematize your sales funnel with better follow up procedures.
  • Ensure every new lead is properly tracked & qualified.
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  • Hold your Agents & ISAs accountable to clearly defined sales goals.
  • Boost conversion ratio across the board through better lead management.