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Real Estate Blog Writing
Keep Your Blog Regularly Updated by Outsourcing the Writing to Virtual Assistants
Goal:
You probably have already heard the saying ‘content is king’.
It’s a cliché, but it’s true.
Good content might actually be king, so it’s essential that your blog plays an appropriate role in your overall sales funnel.
Therefore, the goal of using a Real Estate Virtual Assistant to help you with Blog Writing is not to just churn out generic content that you can post on your blog….
….but to actually create a unique brand image and help you share that content across your social media channels and to your email list.
Ultimately the goal of Real Estate Blog Writing is to promote that content to drive more traffic and more leads to your website, wherever your blog is posted.
How It Works:
Blog writing is pretty easy. The most important factors for your Virtual Assistant(s) will be getting to know you, your team, and your brand before they start writing.
First, you want them to get a clear idea of
- some of the unique selling propositions that your business provides and,
- some of the characteristics and traits that make you as an individual and your company stand apart from your competition.
Then you need to make sure that your Virtual Assistant is writing topics that are going to be relevant to your audience and your blog post.
To do this, the first step of any blog writing campaign should always be a collaborative Content Creation Plan with you, your Virtual Assistant, and anyone else who is going to be involved in the ongoing content workflow.
This maps out what types of blog posts and articles you’ll be writing and what schedule you’d like to adhere to for completing and publishing these posts.
Pros:
Let’s face it, most busy Real Estate Business Owners & Team Leaders don’t have time to write a blog yourself.
Your time is too important as a real estate professional to be spent on constantly writing content.
Don’t get me wrong: you should write content and you should create videos.
But ultimately, if you hire someone to handle your blog, you’ll have more time to focus on those revenue-generating activities that actually make you money.
So what’s the biggest value proposition you’ll get by hiring a Blog Writing Virtual Assistant?
Now you’ll know for certain (through little to no effort of your own) that content is going to be regularly updated and published like clockwork.
You’re going to see:
- more traffic,
- more search revenue,
- and more people coming to your website.
Cons:
The biggest challenge is one that you might not even consider: being unique in your Real Estate blog writing.
Plenty of Blog Writing solutions don’t think much about this, including going so far as to post the same exact content on the blogs of multiple local Real Estate Professionals!
They’ll give you prewritten blog posts that you can start publishing without lifting a finger, right off the shelf.
The biggest downside there, as with many other types of blog writing, is that it’s completely generic…and then you look exactly like everyone else.
Therefore, the tricky part of this endeavor you need to keep in mind is all about building your unique personal brand.
We have to find a way to define and clearly present your digital identity in a way that’s going to make you stand out from the competition.
You need you to be seen as your local market or niche expert, someone that your clients and prospects want to do more business with.
Work Estimate:
As mentioned above, writing a blog is actually pretty easy.
Now, the biggest question is ‘how long of a blog post do you want to publish?’ (and how often?).
The answer is primarily determined by what your goals are for the actual blog and for the specific article.
Depending on your goals, the average blog should be anywhere from 500 to 2000+ words.
That means the price of the average blog and the work estimate to get each page created varies widely.
It all depends on how long the content is that you want the blog writer to write and also how much research is going to go into writing that content.
In a worst-case scenario, using a U.S.-based Virtual Assistant, a blog post could take as much as 10 to 15 hours (and therefore cost as much as $400 – $500 for a very comprehensive, high-quality post).
And you can spend way more.
At REVAS, we’ve built what we refer to as “Power Pages” or “Skyscraper Pages” for our own Blog that are 2,000+ words, extensively researched, which often have a hard cost of $1,500 to $2,000 per Post! And these have been a very good ROI for us as well.
So it all depends on what your goals are for your actual blog and the individual articles, whether they cost as little as $50 to $200 per post or as much as $2,000+ per post.